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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~isPartOf:"The journal of consumer marketing"
~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
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Journal of business research : JBR
Sport marketing quarterly : preferred journal of the Sport Marketing Association
The journal of consumer marketing
International journal of sports marketing & sponsorship
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International journal of advertising : the review of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of international consumer marketing
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Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
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1
Visual
congruity
in jersey sponsorship : the effect of created brand-color
congruity
on attitude toward sponsor
Son, Sung Wook
;
Williams, Antonio
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10014292900
Saved in:
2
Self-brand values
congruity
and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
3
Congruity
effects and moderating influences in nutrient-claimed food advertising
Choi, Hojoon
;
Reis, Leonard N.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3430-3438
Persistent link: https://www.econbiz.de/10011514825
Saved in:
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