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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
~subject:"Viral marketing"
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Search: subject_exact:"Virtuelle Community"
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Brand management
Viral marketing
Social Web
499
Social web
499
Consumer behaviour
253
Konsumentenverhalten
253
Internet marketing
226
Online-Marketing
226
Markenführung
156
Social media
146
Beziehungsmarketing
120
Relationship marketing
120
Virales Marketing
100
Brand image
99
Markenimage
99
Brand
65
Markenartikel
59
Social network
58
Soziales Netzwerk
58
Customer integration
54
Kundenintegration
54
Online retailing
48
Online-Handel
48
E-commerce
27
Electronic Commerce
27
Luxury goods
26
Luxusgüter
26
Social relations
25
Soziale Beziehungen
25
Advertising effects
24
Confidence
24
Digitalisierung
24
Digitization
24
Vertrauen
24
Werbewirkung
24
Digital platform
23
Digitale Plattform
23
Emotion
23
Betriebliche Wertschöpfung
22
Facebook
22
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233
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234
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Filieri, Raffaele
7
Veloutsou, Cleopatra
7
Ranaweera, Chatura
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Wallace, Elaine
4
Augusto, Mário Gomes
3
Black, Iain
3
Dessart, Laurence
3
Dwivedi, Yogesh Kumar
3
Guzman, Francisco
3
Ko, Eunju
3
Morgan-Thomas, Anna
3
Rana, Nripendra P.
3
Torres, Pedro M.
3
Yoon, Sukki
3
Aiello, Gaetano
2
Azer, Jaylan
2
Bazi, Saleh
2
Belei, Nina
2
Chen, Jie
2
Chen, Qimei
2
Cui, Geng
2
Elayan, Suzanne
2
Füller, Johann
2
Gorton, Matthew
2
Hajli, Nick
2
Harrigan, Paul
2
Horváth, Csilla
2
Jayawardhena, Chanaka
2
Kennedy, Eric
2
Kim, Hye-yŏng
2
Kim, Juran
2
Krishen, Anjala S.
2
Kumar, Jitender
2
Lim, Weng Marc
2
Lin, Zhibin
2
Liu, Ran
2
Mattila, Pekka
2
Milne, George R.
2
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Published in...
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Journal of business research : JBR
The journal of product & brand management
Journal of retailing and consumer services
92
International journal of internet marketing and advertising : IJIMA
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
The journal of brand management : an international journal
55
Journal of marketing communications
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Tourism management : research, policies, practice
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of advertising : the review of marketing communications
39
Information systems research : ISR
35
International journal of hospitality management
35
Journal of promotion management : innovations in planning and applied research
35
Journal of marketing management : MM
34
Business horizons
30
Journal of marketing
29
Psychology & marketing
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of internet commerce
26
Journal of management information systems : JMIS
26
Technological forecasting & social change : an international journal
26
Journal of electronic commerce research : JECR
25
International journal of contemporary hospitality management
24
Electronic commerce research
22
International journal of consumer studies
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
International journal of advertising : the quarterly review of marketing communications
21
Marketing intelligence & planning
21
Cogent business & management
20
Journal of global marketing
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of hospitality marketing & management
18
Journal of the Academy of Marketing Science
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
European journal of marketing : EJM
17
Journal of fashion marketing and management
17
Journal of marketing research : JMR
17
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ECONIS (ZBW)
234
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1
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234
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
4
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
5
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
6
Not so different after all? : a netnographic exploration of user engagement with non-human influencers on social media
Xie-Carson, Li
;
Benckendorff, Pierre
;
Hughes, Karen
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014383085
Saved in:
7
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
8
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
9
I share, therefore I trust : a moderated mediation model of the influence of eWOM engagement on social commerce
Gvili, Yaniv
;
Levy, Shalom
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380337
Saved in:
10
Positive Polly or Debbie Downer? : how social exclusion affects consumer's online information sharing
Dong, Meichen
;
Saini, Ritesh
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014380341
Saved in:
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