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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
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Search: subject_exact:"Virtuelle Community"
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Brand management
Social Web
520
Social web
520
Consumer behaviour
271
Konsumentenverhalten
271
Internet marketing
230
Online-Marketing
230
Markenführung
158
Social media
152
Beziehungsmarketing
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124
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Veloutsou, Cleopatra
6
Filieri, Raffaele
4
Wallace, Elaine
4
Augusto, Mário Gomes
3
Black, Iain
3
Dessart, Laurence
3
Guzman, Francisco
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Ko, Eunju
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Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
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Horváth, Csilla
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Kennedy, Eric
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Journal of business research : JBR
The journal of product & brand management
The journal of brand management : an international journal
56
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
21
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
19
Journal of internet commerce
17
Tourism management : research, policies, practice
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Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Marketing intelligence & planning
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Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
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Springer eBook Collection
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SpringerLink / Bücher
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
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Springer Proceedings in Business and Economics
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
European journal of marketing
8
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ECONIS (ZBW)
158
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151
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
152
Brand tribalism : a anthropological perspective
Taute, Harry A.
;
Sierra, Jeremy
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10010359020
Saved in:
153
Brand extension evaluation : real world and virtual world
Raamatjam, Jayasankar
;
Purani, Keyoor
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 504-515
Persistent link: https://www.econbiz.de/10010467565
Saved in:
154
An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation
Vallaster, Christine
;
Wallpach, Sylvia von
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1505-1515
Persistent link: https://www.econbiz.de/10009757055
Saved in:
155
The multi-layered nature of the internet-based democratization of brand management
Asmussen, Bjoern
;
Harridge-March, Sally
;
Occhiocupo, …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1473-1483
Persistent link: https://www.econbiz.de/10009757064
Saved in:
156
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
157
Transforming visitors into members in online brand communities : evidence from China
Zhou, Zhimin
;
Wu, Jane Peihsun
;
Zhang, Qiyuan
;
Xu, Shen
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2438-2443
Persistent link: https://www.econbiz.de/10010211316
Saved in:
158
Role of content strategy in social media brand communities : a case of higher education institutes in India
Chauhan, Kalpana
;
Pillai, Anandan
- In:
The journal of product & brand management
22
(
2013
)
1
,
pp. 40-51
Persistent link: https://www.econbiz.de/10009731534
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