//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Brand management
988
Markenführung
988
Consumer behaviour
695
Konsumentenverhalten
695
Brand image
628
Markenimage
628
Brand
440
Markenartikel
431
Beziehungsmarketing
236
Relationship marketing
236
Social Web
158
Social web
158
Online-Marketing
129
Luxury goods
101
Luxusgüter
101
Advertising effects
82
Werbewirkung
82
Marketing management
78
Marketingmanagement
78
Social media
62
Emotion
60
Brand loyalty
58
Personality psychology
55
Persönlichkeitspsychologie
55
Customer integration
51
Kundenintegration
51
Brand equity
50
Branding
50
Advertising
44
Corporate Social Responsibility
43
Corporate social responsibility
43
Markentreue
42
Customer satisfaction
41
Kundenzufriedenheit
41
Corporate reputation
39
Firmenimage
39
Viral marketing
39
Virales Marketing
39
Werbung
37
more ...
less ...
Online availability
All
Undetermined
117
Free
2
Type of publication
All
Article
128
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
129
Aufsatz in Zeitschrift
129
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
129
Author
All
Ko, Eunju
5
Filieri, Raffaele
4
Guzman, Francisco
4
Augusto, Mário Gomes
3
Dessart, Laurence
3
Morgan-Thomas, Anna
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Torres, Pedro M.
3
Veloutsou, Cleopatra
3
Aiello, Gaetano
2
Bazi, Saleh
2
Chen, Qimei
2
Dwivedi, Yogesh Kumar
2
Gorton, Matthew
2
Hajli, Nick
2
Kennedy, Eric
2
Kim, Hye-yŏng
2
Kim, Juran
2
Milne, George R.
2
Pagani, Margherita
2
Rana, Nripendra P.
2
Richard, Marie-Odile
2
Stavros, Constantino
2
Stefuryn, Maryana
2
Swani, Kunal
2
Wallace, Elaine
2
Wang, Shuman
2
Yoon, Sukki
2
Zhou, Zhimin
2
Abosag, Ibrahim
1
Alden, Dana
1
Aloini, Davide
1
Amelia, Maria Veronica
1
Andrade, Victoria
1
André, Ana Raquel
1
Arruda, Carolina
1
Atmaja, Ferry Tema
1
Auruskeviciene, Vilte
1
Azar, Salim L.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
The journal of product & brand management
International journal of internet marketing and advertising : IJIMA
49
Journal of retailing and consumer services
38
The journal of brand management : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
29
International journal of advertising : the review of marketing communications
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of marketing communications
26
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
SpringerLink / Bücher
16
Business horizons
15
Cogent business & management
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
Journal of advertising research
13
Journal of marketing management : MM
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of strategic marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
Young consumers : insight and ideas for responsible marketers
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
more ...
less ...
Source
All
ECONIS (ZBW)
129
Showing
1
-
10
of
129
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
4
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
5
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
6
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
7
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
8
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
9
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
10
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->