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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The world economy : the leading journal on international economic relations"
~subject:"Internet marketing"
~subject:"Virales Marketing"
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Internet marketing
Virales Marketing
Welt
706
World
706
Social Web
431
Social web
431
Consumer behaviour
308
Konsumentenverhalten
308
Developing countries
210
Entwicklungsländer
210
Online-Marketing
207
International economy
149
Internationale Wirtschaft
149
Globalisierung
130
Globalization
130
Brand management
126
Markenführung
126
Social media
116
Auslandsinvestition
115
Foreign investment
115
Relationship marketing
102
Beziehungsmarketing
101
Innovation
91
Multinationales Unternehmen
91
Transnational corporation
91
WTO law
88
WTO-Recht
88
Viral marketing
86
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Handelsliberalisierung
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83
Außenwirtschaftspolitik
81
Foreign economic policy
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Online retailing
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Online-Handel
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Estimation
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246
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Filieri, Raffaele
8
Ko, Eunju
5
Richard, Marie-Odile
5
Ranaweera, Chatura
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Azer, Jaylan
3
Bartikowski, Boris
3
Bigné Alcañiz, J. Enrique
3
Chen, Qimei
3
Dwivedi, Yogesh Kumar
3
Hajli, Nick
3
Jayawardhena, Chanaka
3
Kim, Juran
3
Rana, Nripendra P.
3
Seo, Yuri
3
Yoon, Sukki
3
Augusto, Mário Gomes
2
Bazi, Saleh
2
Behl, Abhishek
2
Chen, Jie
2
Choi, Jeonghye
2
Cui, Geng
2
Dessart, Laurence
2
Elayan, Suzanne
2
Gierl, Heribert
2
Gorton, Matthew
2
Harrigan, Paul
2
Hikkerova, Lubica
2
Kim, Hye-yŏng
2
Kim, Jikyung
2
Kim, Kyung Hoon
2
Kozinets, Robert V.
2
Krishen, Anjala S.
2
Kunz, Werner
2
Lee, Eun-Ju
2
Lim, Weng Marc
2
Lin, Zhibin
2
Liu, Ran
2
Mattila, Pekka
2
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Journal of business research : JBR
The world economy : the leading journal on international economic relations
Journal of retailing and consumer services
142
International journal of internet marketing and advertising : IJIMA
140
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
Tourism management : research, policies, practice
77
Journal of marketing communications
73
Technological forecasting & social change : an international journal
70
International journal of advertising : the review of marketing communications
67
International journal of hospitality management
65
Information systems research : ISR
64
Journal of internet commerce
62
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of promotion management : innovations in planning and applied research
60
International journal of electronic marketing and retailing : IJEMR
55
Journal of management information systems : JMIS
52
The journal of product & brand management
51
Business horizons
50
SpringerLink / Bücher
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Electronic commerce research
44
International journal of advertising : the quarterly review of marketing communications
43
International journal of technology marketing : IJTMkt
42
Journal of travel and tourism marketing
42
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Cogent business & management
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of business information systems : IJBIS
40
Journal of advertising research
39
Marketing intelligence & planning
39
International journal of contemporary hospitality management
38
Journal of electronic commerce research : JECR
38
Journal of marketing
38
Psychology & marketing
38
Journal of hospitality marketing & management
37
Journal of marketing management : MM
37
International journal of e-business research : an official publication of the Information Resources Management Association
35
Springer eBook Collection
35
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
34
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ECONIS (ZBW)
246
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246
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
3
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
4
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
5
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
6
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
7
Hi, I'm taking over this account! : leveraging social media takeovers in fostering consumer-brand relationships
Penttinen, Valeria
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014331850
Saved in:
8
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
9
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
10
Not so different after all? : a netnographic exploration of user engagement with non-human influencers on social media
Xie-Carson, Li
;
Benckendorff, Pierre
;
Hughes, Karen
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014383085
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