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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Destination management"
~subject:"Firmenimage"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Subject
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Destination management
Firmenimage
Markenimage
Brand management
642
Markenführung
642
Brand image
570
Consumer behaviour
521
Konsumentenverhalten
521
Brand
282
Markenartikel
274
Beziehungsmarketing
173
Relationship marketing
173
Social Web
132
Social web
132
Internet marketing
109
Online-Marketing
109
Luxury goods
103
Luxusgüter
103
Tourism marketing
88
Tourismusmarketing
88
Destinationsmanagement
78
Designation of origin
66
Herkunftsbezeichnung
66
Advertising effects
61
Werbewirkung
61
Marketing management
59
Marketingmanagement
59
Holiday behaviour
58
Urlaubsverhalten
58
Brand equity
56
Personality psychology
49
Persönlichkeitspsychologie
49
Social media
49
Customer satisfaction
48
Kundenzufriedenheit
48
Brand loyalty
42
Emotion
42
Customer integration
40
Kundenintegration
40
Tourism
40
Tourismus
40
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Undetermined
445
Free
2
Type of publication
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Article
593
Type of publication (narrower categories)
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Article in journal
Conference paper
Aufsatz in Zeitschrift
593
Konferenzbeitrag
5
Case study
1
Fallstudie
1
Language
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English
593
Author
All
Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Valette-Florence, Pierre
7
Ekinci, Yuksel
6
Gupta, Suraksha
6
Melewar, T. C.
6
Arslanagic-Kalajdzic, Maja
5
Merchant, Altaf
5
Michel, Géraldine
5
Veloutsou, Cleopatra
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Kim, Kyung Hoon
4
Ko, Eunju
4
Molinillo, Sebastian
4
Pike, Steven
4
Voyer, Benjamin G.
4
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Balmer, John M.T.
3
Bang, Nguyen
3
Campo, Sara
3
Chatterjee, Subimal
3
Cornwell, T. Bettina
3
Dwivedi, Yogesh Kumar
3
Eisingerich, Andreas B
3
Fastoso, Fernando
3
Filieri, Raffaele
3
Gursoy, Dogan
3
Gómez, Mar
3
Halkias, Georgios
3
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Published in...
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Journal of business research : JBR
Tourism management : research, policies, practice
The journal of brand management : an international journal
372
The journal of product & brand management
312
Journal of retailing and consumer services
245
Psychology & marketing
136
European journal of marketing : EJM
114
Asia Pacific journal of marketing and logistics
107
Journal of travel and tourism marketing
99
Journal of marketing communications
93
Marketing intelligence & planning
83
International journal of hospitality management
80
Journal of international consumer marketing
73
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
71
The journal of consumer marketing
71
Industrial marketing management : the international journal for industrial and high-tech firms
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Journal of marketing management : MM
67
International marketing review
66
Journal of strategic marketing
66
Journal of global marketing
64
Journal of marketing
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
57
Journal of the Academy of Marketing Science
57
The IUP journal of brand management : IJBRM
56
Journal of fashion marketing and management
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
50
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
47
Qualitative market research : an international journal
46
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality marketing & management
43
Journal of marketing research : JMR
43
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ECONIS (ZBW)
593
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1
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593
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
3
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
4
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
5
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
6
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
7
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
8
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
9
The neural correlates and the underlying processes of weak brand choices
Kapoor, Ankur
;
Sahay, Arvind
;
Singh, Nandini C.
;
Pammi, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468706
Saved in:
10
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
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