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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Tourism management perspectives : TMP"
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~subject:"Markenimage"
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Markenimage
Social Web
491
Social web
491
Consumer behaviour
348
Konsumentenverhalten
348
Welt
253
World
253
Internet marketing
229
Online-Marketing
229
Brand management
138
Markenführung
138
Social media
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Tourism
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Tourismus
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Relationship marketing
109
Beziehungsmarketing
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Viral marketing
101
Virales Marketing
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Brand image
98
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Online-Handel
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Foroudi, Pantea
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Merchant, Altaf
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Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
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Augusto, Mário Gomes
2
Black, Iain
2
Foroudi, Mohammad Mahdi
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2
Reijmersdal, Eva A. van
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Reisinger, Heribert
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Rose, Gregory
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Spielmann, Nathalie
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Torres, Pedro M.
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1
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Aloini, Davide
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Journal of business research : JBR
Tourism management perspectives : TMP
The journal of brand management : an international journal
49
The journal of product & brand management
47
Journal of retailing and consumer services
42
International journal of internet marketing and advertising : IJIMA
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Tourism management : research, policies, practice
19
Journal of promotion management : innovations in planning and applied research
17
Journal of marketing communications
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Asia Pacific journal of marketing and logistics
13
Journal of travel and tourism marketing
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Psychology & marketing
12
Cogent business & management
11
International journal of advertising : the review of marketing communications
11
International journal of sport management and marketing : IJSMM
11
Marketing intelligence & planning
11
Journal of strategic marketing
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of internet commerce
9
Journal of marketing management : MM
9
Journal of promotion management : JPM
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
European Sport management quarterly : ESMQ
8
European journal of marketing : EJM
8
International journal of hospitality management
8
Journal of fashion marketing and management
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Technological forecasting & social change : an international journal
8
Business horizons
7
Journal of electronic commerce research : JECR
7
Journal of international marketing
7
Journal of marketing
7
Tourism analysis : an interdisciplinary tourism & hospitality journal
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
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ECONIS (ZBW)
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1
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98
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1
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
2
Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee
;
Wilk, Violetta
;
Sibson, Ruth
;
Willson, …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
Saved in:
3
Collaboration and meta-organisation in event tourism : effects of the Olympic Agenda 2020 on planning the 2026 Winter Olympics
Bazzanella, Filippo
;
Bichler, Bernhard Fabian
; …
- In:
Tourism management perspectives : TMP
41
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209430
Saved in:
4
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
5
Social media constraints and destination images : the potential of barrier-free internet access for foreign tourists in an internet-restricted destination
Fu, Yi
;
Timothy, Dallen J.
- In:
Tourism management perspectives : TMP
37
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502568
Saved in:
6
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
7
Perceived tourism authenticity on social media : the consistency of ethnic destination endorsers
Dong, Yani
;
Li, Yan
;
Hua, Hai-Yan
;
Li, Wei
- In:
Tourism management perspectives : TMP
49
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014554168
Saved in:
8
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
9
What makes social media branding more effective in shaping pre-visit image : information quality or source credibility?
Li, Xinyue
;
Ma, Shihan
;
Wu, Maoying
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014310284
Saved in:
10
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
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