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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann"
~person:"Cavusgil, Erin"
~person:"Meyer, Anton"
~subject:"Consumer behaviour"
~subject:"Social exchange theory"
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Cavusgil, Erin
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Journal of business research : JBR
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
Journal of service management
2
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series
1
Kongressband
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ECONIS (ZBW)
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The impact of demographic similarity on customers in a service setting
Cavusgil, Erin
;
Yayla, Serdar
;
Kutlubay, Omer Cem
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 145-160
Persistent link: https://www.econbiz.de/10013194162
Saved in:
2
Always trust in old friends? : effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships
Liu, Yen-Hung Steven
;
Deligonul, Seyda
;
Cavusgil, Erin
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 171-185
Persistent link: https://www.econbiz.de/10011882015
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