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~isPartOf:"Journal of business research : JBR"
~language:"bul"
~language:"eng"
~language:"ita"
~language:"lit"
~person:"Brenes, Esteban R."
~person:"Driffield, Nigel L."
~person:"Ekinci, Yuksel"
~person:"Guzman, Francisco"
~person:"Munjal, Surender"
~subject:"Auslandsinvestition"
~subject:"Brand image"
~subject:"Multinationales Unternehmen"
~subject:"Ownership structure"
~subject:"Strategic management"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Amtliche Publikation"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Statistik"
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Auslandsinvestition
Brand image
Multinationales Unternehmen
Ownership structure
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Transnational corporation
12
Emerging economies
10
Schwellenländer
10
Consumer behaviour
9
Konsumentenverhalten
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Lateinamerika
9
Latin America
9
Markenimage
9
Strategisches Management
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Indien
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Brenes, Esteban R.
Driffield, Nigel L.
Ekinci, Yuksel
Guzman, Francisco
Munjal, Surender
Diamantopoulos, Adamantios
12
Ciravegna, Luciano
9
Oghazi, Pejvak
9
Foroudi, Pantea
8
Khan, Zaheer
8
Malik, Ashish
7
Melewar, T. C.
7
Parida, Vinit
7
Pereira, Vijay
7
Sharma, Piyush
7
Valette-Florence, Pierre
7
Gupta, Suraksha
6
Wincent, Joakim
6
Arslanagic-Kalajdzic, Maja
5
Dennis, Charles
5
He, Xinming
5
Hultman, Magnus
5
Larimo, Jorma
5
Merchant, Altaf
5
Michel, Géraldine
5
Rocha, Angela da
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Tarba, Shlomo Yedidia
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Temouri, Yama
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Veloutsou, Cleopatra
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Wallpach, Sylvia von
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Aiello, Gaetano
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Bartikowski, Boris
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Buckley, Peter J.
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Carneiro, Jorge Manoel Teixeira
4
Chen, Chung-jen
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dutta, Sujay
4
Foroudi, Mohammad Mahdi
4
Gaur, Ajai S.
4
Ghauri, Pervez N.
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Journal of business research : JBR
The journal of product & brand management
9
International business review : the official journal of the European International Business Academy
6
Journal of world business : JWB
5
International journal of the economics of business
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Management international review : MIR ; journal of international business
4
Applied economics quarterly
3
British journal of management : BJM
3
Journal of international management
3
Journal of retailing and consumer services
3
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
3
Regional studies
3
The European journal of development research : journal of the European Association of Development Research and Training Institutes (EADI)
3
The Manchester School
3
The journal of brand management : an international journal
3
Applied economics
2
Cambridge journal of economics
2
Contributions to political economy
2
Management international review : mir ; journal of international business
2
Scottish journal of political economy : the journal of the Scottish Economic Society
2
The journal of consumer marketing
2
Transnational corporations : investment and development
2
Annals of tourism research : ATR ; a social sciences journal
1
British journal of management
1
Bulletin of economic research
1
Corporate governance : an international review
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business strategy : theory and practice
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of multinational corporation strategy
1
International marketing review
1
Jahrbücher für Nationalökonomie und Statistik
1
Journal of International Business Policy : JIBP
1
Journal of economic geography
1
Journal of hospitality marketing & management
1
Journal of industry, competition and trade
1
Journal of international marketing
1
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ECONIS (ZBW)
27
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1
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27
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1
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
2
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
3
The evolution of emerging economy multinationals
Buckley, Peter J.
;
Cavusgil, S. Tamer
;
Elia, Stefano
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014299342
Saved in:
4
A comparative analysis of Indian and Chinese FDI into Africa : the role of governance and alliances
Munjal, Surender
;
Varma, Sumati
;
Bhatnagar, Ankur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 1018-1033
Persistent link: https://www.econbiz.de/10013325770
Saved in:
5
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
6
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
7
Examining the evolution of emerging market multinational enterprises' competitive advantages : evidence from India
Munjal, Surender
;
Bhasin, Niti
;
Nandrajog, Divya
; …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 732-744
Persistent link: https://www.econbiz.de/10013197947
Saved in:
8
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
9
Leveraging the benefits of location decisions into performance : a global view from matched MNEs
Yang, Yong
;
Driffield, Nigel L.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 468-483
Persistent link: https://www.econbiz.de/10013194433
Saved in:
10
Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
Saved in:
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