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~isPartOf:"Journal of business research : JBR"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"McLean, Graeme J."
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Bibliography included"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Brand image
Konsumentenverhalten
Volatility
Consumer behaviour
7
Beziehungsmarketing
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5
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2
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2
Customer experience
2
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McLean, Graeme J.
Laroche, Michel
27
Ko, Eunju
23
Cleveland, Mark
16
Valette-Florence, Pierre
15
Diamantopoulos, Adamantios
14
Bartikowski, Boris
13
Foroudi, Pantea
12
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Richard, Marie-Odile
11
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11
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11
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10
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10
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10
Melewar, T. C.
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Dennis, Charles
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Kim, Kyung Hoon
8
Mattila, Anna S.
8
Sharma, Piyush
8
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Yang, Zhiyong
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7
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7
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7
Michel, Géraldine
7
Oghazi, Pejvak
7
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7
Roy, Rajat
7
Roy, Sanjit
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Journal of business research : JBR
Psychology & marketing
3
Technological forecasting & social change : an international journal
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
7
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1
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
2
What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Islam, Nazrul
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
Saved in:
3
Alexa, do voice assistants influence consumer brand engagement? : examining the role of AI powered voice assistants in influencing consumer brand engagement
McLean, Graeme J.
;
Osei-Frimpong, Kofi
;
Barhorst, …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 312-328
Persistent link: https://www.econbiz.de/10012493865
Saved in:
4
Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Shah, Esta
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
Saved in:
5
Customer coproduction in healthcare service delivery : examining the influencing effects of the social context
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Wilson, Alan M.
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 82-93
Persistent link: https://www.econbiz.de/10012417102
Saved in:
6
Examining consumer attitudes towards retailers' m-commerce mobile applications : an initial adoption vs. continuous use perspective
McLean, Graeme J.
;
Osei-Frimpong, Kofi
;
Al-Nabhani, Khalid
- In:
Journal of business research : JBR
106
(
2020
),
pp. 139-157
Persistent link: https://www.econbiz.de/10012158345
Saved in:
7
Developing a Mobile Applications Customer Experience Model (MACE) : implications for retailers
McLean, Graeme J.
;
Al-Nabhani, Khalid
;
Wilson, Alan M.
- In:
Journal of business research : JBR
85
(
2018
),
pp. 325-336
Persistent link: https://www.econbiz.de/10011815559
Saved in:
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