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~isPartOf:"Journal of business research : JBR"
~language:"deu"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"EU-Staaten"
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Consumer behaviour
EU-Staaten
Konsumentenverhalten
869
Innovation
652
Relationship marketing
628
Beziehungsmarketing
626
Brand management
584
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584
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542
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541
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437
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387
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387
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Ko, Eunju
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8
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7
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5
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4
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4
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4
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4
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3
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Journal of business research : JBR
Journal of retailing and consumer services
816
International journal of hospitality management
731
The journal of product & brand management
394
The journal of brand management : an international journal
350
Management science : journal of the Institute for Operations Research and the Management Sciences
342
SpringerLink / Bücher
320
Tourism management : research, policies, practice
315
Cogent business & management
308
Journal of marketing management : MM
308
International journal of retail & distribution management
293
Journal of fashion marketing and management
287
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
International journal of contemporary hospitality management
265
Journal of hospitality marketing & management
246
Working paper series / European Central Bank
226
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
224
Psychology & marketing
218
Journal of air transport management
217
Research policy : policy, management and economic studies of science, technology and innovation
210
Asia Pacific journal of marketing and logistics
187
Journal of business ethics : JOBE
184
Journal of marketing management : JMM ; journal of the Academy of Marketing
173
Kom / Kommission der Europäischen Gemeinschaften
171
Journal of promotion management : JPM
167
Journal of promotion management : innovations in planning and applied research
165
Marketing : ZFP ; journal of research and management
165
European journal of marketing : EJM
164
The journal of services marketing
164
International journal of consumer studies
159
Working paper
152
Journal of marketing communications
148
Journal of the Academy of Marketing Science
148
Journal of travel and tourism marketing
142
Tourism management perspectives : TMP
142
Journal of marketing
137
Journal of retailing
137
Journal of sport management : the official journal of the North American Society of Sport Management
137
International journal of retail and distribution management
136
Industrial marketing management : the international journal for industrial and high-tech firms
133
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ECONIS (ZBW)
882
Showing
1
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10
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882
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1
The advent of customer experiential
knowledge
management
approach (CEKM) : the integration of offline & online experiential
knowledge
Jaziri-Bouagina, Dhouha
- In:
Journal of business research : JBR
94
(
2019
),
pp. 241-256
Persistent link: https://www.econbiz.de/10011947403
Saved in:
2
Through narratives we learn : exploring
knowledge
-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
Saved in:
3
Mind the fake reviews! : protecting consumers from deception through persuasion
knowledge
acquisition
Costa Filho, Murilo Carrazedo
;
Rafael, Diego Nogueira
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534273
Saved in:
4
How does mothers' mood matter on their choice of organic food? : controlled eye-tracking study
Giray, Caner
;
Yon, Belma
;
Alniacik, Umit
;
Girisken, Yener
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1175-1185
Persistent link: https://www.econbiz.de/10013185087
Saved in:
5
"Let's make a deal" : price outcomes and the interaction of customer persuasion
knowledge
and salesperson negotiation strategies
Holmes, Yvette M.
;
Beitelspacher, Lauren Skinner
; …
- In:
Journal of business research : JBR
78
(
2017
),
pp. 81-92
Persistent link: https://www.econbiz.de/10011736241
Saved in:
6
Customer experience
management
in the age of big data analytics : a strategic framework
Holmlund, Maria
;
Van Vaerenbergh, Yves
;
Ciuchita, Robert
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 356-365
Persistent link: https://www.econbiz.de/10012257620
Saved in:
7
The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
; …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
Saved in:
8
The effects of the subjective-experiential
knowledge
gap on consumers’ information search behavior and perceptions of consumption risk
Tajdini, Saeed
- In:
Journal of business research : JBR
135
(
2021
),
pp. 66-77
Persistent link: https://www.econbiz.de/10012643985
Saved in:
9
What consumers actually know : the role of objective nutrition
knowledge
in processing stop sign and traffic light front-of-pack nutrition labels
Andrews, J. Craig
;
Netemeyer, Richard G.
;
Burton, Scot
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 140-155
Persistent link: https://www.econbiz.de/10012494446
Saved in:
10
When do consumers prefer partitioned prices? : the role of mood and pricing tactic persuasion
knowledge
Das, Gopal
;
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
116
(
2020
),
pp. 60-67
Persistent link: https://www.econbiz.de/10012257538
Saved in:
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