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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"ita"
~language:"kir"
~language:"tur"
~language:"und"
~person:"Kim, Kyung Hoon"
~subject:"Auslandsinvestition"
~subject:"Beziehungsmarketing"
~subject:"China"
~subject:"Firm performance"
~subject:"Großbritannien"
~subject:"Markenimage"
~subject:"SME"
~subject:"Supply chain"
~subject:"Theory"
~subject:"Wirkungsanalyse"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Statistik"
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Auslandsinvestition
Beziehungsmarketing
China
Firm performance
Großbritannien
Markenimage
SME
Supply chain
Theory
Wirkungsanalyse
Consumer behaviour
7
Konsumentenverhalten
7
Relationship marketing
7
Customer value
6
Kundenwert
6
Brand management
5
Fashion
5
Markenführung
5
Mode
5
Marketing management
4
Marketingmanagement
4
Nachhaltigkeit
4
Sustainability
4
Bekleidungsindustrie
3
Brand image
3
Clothing industry
3
Corporate reputation
3
Firmenimage
3
Nachhaltige Entwicklung
3
Social Web
3
Social web
3
Sustainable development
3
Competitive advantage
2
Customer equity
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
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2
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Online games
2
Online-Marketing
2
Personalbeschaffung
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Product design
2
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2
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Kim, Kyung Hoon
Oghazi, Pejvak
17
Sharma, Piyush
16
Adomako, Samuel
13
Diamantopoulos, Adamantios
13
Bartikowski, Boris
12
Hultman, Magnus
12
Ko, Eunju
12
Gupta, Suraksha
11
Valette-Florence, Pierre
11
Zhou, Kevin Zheng
11
Melewar, T. C.
10
Vrontis, Demetris
10
Boso, Nathaniel
9
Foroudi, Pantea
9
Kraus, Sascha
9
Khan, Zaheer
8
Laroche, Michel
8
Pereira, Vijay
8
Veloutsou, Cleopatra
8
Wincent, Joakim
8
Akter, Shahriar
7
Amankwah-Amoah, Joseph
7
Balaji, M. S.
7
Cavusgil, Erin
7
Dwivedi, Yogesh Kumar
7
Filieri, Raffaele
7
Kumar, Vikas
7
Mandler, Timo
7
Paul, Justin
7
Temouri, Yama
7
Arslanagic-Kalajdzic, Maja
6
Chatterjee, Sheshadri
6
Chaudhuri, Ranjan
6
Ciravegna, Luciano
6
Claver Cortés, Enrique
6
Cornwell, T. Bettina
6
Dennis, Charles
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Marco Lajara, Bartolomé
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Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer behaviour : an international research review
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
8
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8
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1
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
3
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
4
Do Confucian principles enhance sustainable marketing and customer equity?
Sun, Yang
;
Garrett, Tony C.
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3772-3779
Persistent link: https://www.econbiz.de/10011515260
Saved in:
5
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
6
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
7
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon
;
Jeon, Byung Joo
;
Jung, Hong Seob
;
Lu, Wei
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1207-1211
Persistent link: https://www.econbiz.de/10009380528
Saved in:
8
Brand equity in hospital marketing
Kim, Kyung Hoon
;
Kim, Kang-Sik
;
Kim, Dong Yul
;
Kim, Jong Ho
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10003597171
Saved in:
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