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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"ita"
~language:"kir"
~language:"tur"
~language:"und"
~person:"Veloutsou, Cleopatra"
~subject:"Auslandsinvestition"
~subject:"China"
~subject:"Customer satisfaction"
~subject:"Firm performance"
~subject:"Großbritannien"
~subject:"Markenimage"
~subject:"Supply chain"
~subject:"Theory"
~subject:"Wirkungsanalyse"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Statistik"
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Auslandsinvestition
China
Customer satisfaction
Firm performance
Großbritannien
Markenimage
Supply chain
Theory
Wirkungsanalyse
Brand management
9
Markenführung
9
Consumer behaviour
8
Konsumentenverhalten
8
Brand image
5
Social Web
5
Social web
5
Beziehungsmarketing
4
Relationship marketing
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Brand
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Brand communities
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Markenartikel
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Brand community participation
2
Community
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Customer integration
2
Fuzzy set qualitative comparative analysis
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Fuzzy sets
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Fuzzy-Set-Theorie
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Gemeinschaft
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Internet marketing
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Kundenintegration
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Working consumers
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Brand co-creation
1
Brand community commitment
1
Brand community identity
1
Brand community integration
1
Brand community roles
1
Brand equity
1
Brand hate
1
Brand identity
1
Brand love
1
Brand passion
1
Brand polarization
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Brand relationships
1
Brand rivalry
1
Company-managed brand community
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Veloutsou, Cleopatra
Oghazi, Pejvak
14
Sharma, Piyush
13
Bartikowski, Boris
12
Diamantopoulos, Adamantios
12
Laroche, Michel
9
Melewar, T. C.
9
Foroudi, Pantea
8
Hultman, Magnus
8
Valette-Florence, Pierre
8
Zhou, Kevin Zheng
8
Adomako, Samuel
7
Boso, Nathaniel
7
Dwivedi, Yogesh Kumar
7
Gupta, Suraksha
7
Chebat, Jean-Charles
6
Claver Cortés, Enrique
6
Dennis, Charles
6
Ko, Eunju
6
Marco Lajara, Bartolomé
6
Merchant, Altaf
6
Pantano, Eleonora
6
Paul, Justin
6
Pereira, Vijay
6
Temouri, Yama
6
Walsh, Gianfranco
6
Wincent, Joakim
6
Zaragoza-Sáez, Patrocinio del Carmen
6
Úbeda García, Mercedes
6
Amankwah-Amoah, Joseph
5
Armstrong, Jon Scott
5
Arslanagic-Kalajdzic, Maja
5
Balaji, M. S.
5
Brenes, Esteban R.
5
Chen, Qimei
5
Chung, Henry F. L.
5
Ciabuschi, Francesco
5
Ciravegna, Luciano
5
Cornwell, T. Bettina
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Donthu, Naveen
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Journal of business research : JBR
The journal of consumer marketing
2
The journal of product & brand management
2
Athens journal of business & economics : AJBE
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing theory
1
The journal of brand management : an international journal
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ECONIS (ZBW)
6
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1
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6
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1
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
2
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
3
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
4
Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Saved in:
5
Beyond technology acceptance : brand relationships and online brand experience
Morgan-Thomas, Anna
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 21-27
Persistent link: https://www.econbiz.de/10009720394
Saved in:
6
Brand relationships through brand reputation and brand tribalism
Veloutsou, Cleopatra
;
Moutinho, Luiz
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 314-322
Persistent link: https://www.econbiz.de/10003840054
Saved in:
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