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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"ita"
~type_genre:"Article in journal"
~type_genre:"Sammlung"
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Search: subject_exact:"Sponsorship"
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Sponsoring
39
Sponsorship
39
Sportmarketing
20
Sports marketing
20
Brand image
15
Markenimage
15
Consumer behaviour
14
Konsumentenverhalten
14
Sport
14
Sports
14
Brand management
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Cornwell, T. Bettina
5
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Bee, Colleen
2
Boronczyk, Felix
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Breuer, Christoph
2
Dalakas, Vassilis
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Journal of business research : JBR
International journal of sports marketing & sponsorship
54
Journal of sport management : the official journal of the North American Society of Sport Management
48
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
International journal of sport management and marketing : IJSMM
42
European Sport management quarterly : ESMQ
26
Sport management review
24
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Journal of advertising research
19
Journal of promotion management : JPM
15
International journal of advertising : the review of marketing communications
14
Journal of advertising : official publication of the American Academy of Advertising
13
The journal of business & industrial marketing
10
International journal of sport finance
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of the Academy of Marketing Science
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
Marketing letters : a journal of research in marketing
5
Sport, Business and Management : an international journal ; SBM
5
The journal of product & brand management
5
International journal of internet marketing and advertising : IJIMA
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
Academy of Management journal : AMJ
3
Applied economics
3
Business horizons
3
International journal of arts management
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ECONIS (ZBW)
39
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1
The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
Saved in:
2
Execution novelty : improving brand evaluations in cause sponsorship
Bodur, H. Onur
;
Tezer, Ali
;
Grohmann, Bianca
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333340
Saved in:
3
Sponsorship image and value creation in e-sports
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 198-209
Persistent link: https://www.econbiz.de/10013197894
Saved in:
4
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
5
Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
130
(
2021
),
pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
Saved in:
6
Corporate growth strategies in an era of digitalization : a network analysis of the national basketball association's 2K league sponsors
Lopez, Colin
;
Pizzo, Anthony D.
;
Gupta, Keshav
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012590288
Saved in:
7
Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response
Breuer, Christoph
;
Boronczyk, Felix
;
Rumpf, Christopher
- In:
Journal of business research : JBR
133
(
2021
),
pp. 309-316
Persistent link: https://www.econbiz.de/10012590294
Saved in:
8
How social media influencers' narrative strategies benefit cultivating influencer marketing : tackling issues of cultural barriers, commercialised content, and sponsorship disclosu...
Zhou, Shuang
;
Blazquez Cano, Marta
;
McCormick, Helen
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 122-142
Persistent link: https://www.econbiz.de/10012643522
Saved in:
9
Introduction to special issue on sport marketing and sponsorship
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of business research : JBR
124
(
2021
),
pp. 695-697
Persistent link: https://www.econbiz.de/10012494003
Saved in:
10
Are you with us or against us? : the role of threat and anger in sport sponsorship
Bee, Colleen
;
King, Jesse
;
Stornelli, Jason
- In:
Journal of business research : JBR
124
(
2021
),
pp. 698-707
Persistent link: https://www.econbiz.de/10012494004
Saved in:
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