Corporate growth strategies in an era of digitalization : a network analysis of the national basketball association's 2K league sponsors
Year of publication: |
2021
|
---|---|
Authors: | Lopez, Colin ; Pizzo, Anthony D. ; Gupta, Keshav ; Kennedy, Heather ; Funk, Daniel C. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 133.2021, p. 208-217
|
Subject: | Network analysis | Corporate strategy | Digitalization | Esports | Sponsorship portfolios | Sports | Sponsoring | Sponsorship | Profisport | Professional sports | Sportmarketing | Sports marketing | Digitalisierung | Digitization | Sport | Ballsport | Ball game |
-
The effect of perceived motivation of sports sponsorship : evidence from basketball fans
Koronios, Konstantinos, (2016)
-
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard, (2015)
-
Kim, Hyun-Min, (2021)
- More ...
-
Jones, Gareth J., (2021)
-
Examining the efficacy of a government-led sport for development and peace event
Jones, Gareth J., (2022)
-
Sport experience design : wearable fitness technology in the health and fitness industry
Pizzo, Anthony D., (2021)
- More ...