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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"rus"
~language:"ukr"
~subject:"Brand image"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Brand image
Relationship marketing
Consumer behaviour
1,887
Konsumentenverhalten
1,887
Innovation
820
Firm performance
680
Unternehmenserfolg
678
Beziehungsmarketing
618
Brand management
581
Markenführung
580
Innovation management
540
Innovationsmanagement
539
Markenimage
471
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431
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431
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407
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407
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398
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366
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289
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281
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992
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Diamantopoulos, Adamantios
13
Ko, Eunju
11
Valette-Florence, Pierre
10
Foroudi, Pantea
9
Gupta, Suraksha
9
Kim, Kyung Hoon
8
Balaji, M. S.
7
Melewar, T. C.
7
Veloutsou, Cleopatra
7
Arslanagic-Kalajdzic, Maja
6
Bartikowski, Boris
6
Michel, Géraldine
6
Roy, Sanjit
6
Aiello, Gaetano
5
Babin, Barry J.
5
Cornwell, T. Bettina
5
Donthu, Naveen
5
Filieri, Raffaele
5
Foroudi, Mohammad Mahdi
5
McLean, Graeme J.
5
Merchant, Altaf
5
Merunka, Dwight
5
Oghazi, Pejvak
5
Sharma, Piyush
5
Wallpach, Sylvia von
5
Agnihotri, Raj
4
Akter, Shahriar
4
Chebat, Jean-Charles
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
Dwivedi, Yogesh Kumar
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Guzman, Francisco
4
Hultman, Magnus
4
Japutra, Arnold
4
Mandler, Timo
4
Micevski, Milena
4
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Journal of business research : JBR
Journal of retailing and consumer services
758
Industrial marketing management : the international journal for industrial and high-tech firms
440
The journal of brand management : an international journal
371
The journal of product & brand management
339
International journal of hospitality management
324
The journal of services marketing
239
Psychology & marketing
211
Journal of the Academy of Marketing Science
210
The service industries journal
210
The journal of business & industrial marketing
208
Journal of strategic marketing
204
Tourism management : research, policies, practice
192
Journal of travel and tourism marketing
188
Asia Pacific journal of marketing and logistics
184
European journal of marketing : EJM
184
Journal of marketing
178
Marketing intelligence & planning
162
International journal of electronic customer relationship management : IJECRM
142
International journal of contemporary hospitality management
140
Journal of hospitality marketing & management
139
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
132
Cogent business & management
130
Journal of marketing management : MM
130
Journal of retailing
127
Journal of marketing communications
118
Journal of service research : JSR
118
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
109
Journal of service management
107
Marketing letters : a journal of research in marketing
105
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
104
Services marketing quarterly
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
The journal of consumer marketing
98
International journal of retail & distribution management
97
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
97
International journal of internet marketing and advertising : IJIMA
95
Journal of international consumer marketing
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
92
Journal of global marketing
91
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ECONIS (ZBW)
992
Showing
1
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10
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992
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1
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
2
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
3
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
4
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
5
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
6
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
7
Bridging employee engagement and customer engagement in a service context
Qi, Ji
;
Wang, Sijun
;
Hall, Kristina K. Lindsey
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014294839
Saved in:
8
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
9
Cross-industrial study on satisfaction-commitment-PWOM linkage : the role of competition, consumption visibility, and service relationship
Sakiyama, Ryo
;
Dahana, Wirawan Dony
;
Baumann, Chris
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014299258
Saved in:
10
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
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