//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Balmer, John M. T."
~person:"Hakenes, Hendrik"
~person:"Miller, Dale"
~person:"Podnar, Klement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Dachmarke"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
6
Markenarchitektur
6
Corporate reputation
5
Firmenimage
5
Brand management
4
Corporate culture
4
Markenführung
4
Unternehmenskultur
4
Marketing management
3
Marketingmanagement
3
Corporate Social Responsibility
2
Corporate brand
2
Corporate brand identification
2
Corporate identity
2
Corporate image
2
Corporate marketing
2
Corporate social responsibility
2
Public relations
2
Social identity theory
2
Öffentlichkeitsarbeit
2
Action research
1
Aktionsforschung
1
B-to-B-Marketing
1
B2B Corporate Brand Image
1
Brand image
1
Business schools
1
Business-to-business marketing
1
CSR
1
Case study
1
Charitable organization
1
China
1
Corporate Brand Image
1
Corporate brand orientation
1
Corporate brands
1
Corporate communication
1
Corporate heritage
1
Corporate heritage identity
1
Corporate identity management
1
Corporate marketing orientation
1
Dual Process Theory
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
Author
All
Balmer, John M. T.
Hakenes, Hendrik
Miller, Dale
Podnar, Klement
Balmer, John M.T.
3
Chen, Weifeng
2
Crisafulli, Benedetta
2
Discua Cruz, Allan
2
Gupta, Suraksha
2
Quamina, La Toya
2
Sharifah Faridah Syed Alwi
2
Singh, Jaywant
2
Spielmann, Nathalie
2
Tyler, Beverly B.
2
Andersen, Sophie Esmann
1
Baumgarth, Carsten
1
Bebek, Gaye
1
Becerra, Manuel
1
Beukel, Karin
1
Boukis, Achilleas
1
Bourke, Rita
1
Burghausen, Mario
1
Cerrato, Daniele
1
Cowan, Kirsten
1
Davies, Gary
1
De Roeck, Kenneth
1
Dennis, Charles
1
Essamri, Azzouz
1
Gerwe, Oksana
1
Guzman, Francisco
1
He, Xinming
1
Henseler, Jörg
1
Johansen, Trine Susanne
1
Joseph, Abraham
1
Kaminakis, Kostas
1
Khanyapuss Punjaisri
1
Kitchen, Philip J.
1
Kristal, Samuel
1
Lin, Zhibin
1
Mahmoud, Rudiana
1
Maon, François
1
McKechnie, Sally
1
more ...
less ...
Published in...
All
Journal of business research : JBR
The journal of brand management : an international journal
13
European journal of marketing : EJM
5
Working paper series / Bradford University School of Management
5
Advances in corporate branding
4
Corporate communications : an international journal
3
The journal of product & brand management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand culture
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate reputation review : an international journal
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
European economic review : EER
1
Foundations of corporate heritage
1
International journal of industrial organization
1
International studies of management and organization
1
Journal of Brand Management: Advanced Collections
1
Journal of brand management / advanced collections
1
Journal of general management
1
MPI Collective Goods Preprint
1
Preprints of the Max Planck Institute for Research on Collective Goods
1
Qualitative market research : an international journal
1
Routledge interpretive marketing research
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
Universität Mannheim - Sonderforschungsbreich Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung - Publikationen
1
sfb 504
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
2
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
3
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
4
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
5
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
6
Rebuilding community corporate brands : a total stakeholder involvement approach
Miller, Dale
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10009715056
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->