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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand management"
~subject:"Markenartikel"
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Brand management
Markenartikel
Consumer behaviour
857
Konsumentenverhalten
857
Relationship marketing
649
Beziehungsmarketing
647
Innovation
636
Markenführung
602
Innovation management
556
Innovationsmanagement
555
Firm performance
422
Unternehmenserfolg
422
Brand image
395
Markenimage
395
Corporate social responsibility
348
Corporate Social Responsibility
346
Marketing management
323
Marketingmanagement
323
Strategic management
285
Strategisches Management
285
Lieferantenmanagement
267
Supplier relationship management
267
Knowledge management
264
Wissensmanagement
264
Brand
255
Knowledge transfer
222
Social Web
222
Social web
222
Wissenstransfer
222
Customer satisfaction
215
Kundenzufriedenheit
215
Managers
184
Führungskräfte
182
Organisatorischer Wandel
170
Organizational change
170
Dienstleistungsqualität
168
Service quality
168
KMU
166
SME
166
Führungsstil
165
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12
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611
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611
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2
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Ko, Eunju
11
Melewar, T. C.
10
Veloutsou, Cleopatra
10
Gupta, Suraksha
9
Valette-Florence, Pierre
9
De Chernatony, Leslie
8
Foroudi, Pantea
8
Diamantopoulos, Adamantios
7
Merrilees, Bill
7
Filieri, Raffaele
6
Merchant, Altaf
6
Buil, Isabel
5
Christodoulides, George
5
Dennis, Charles
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Teng, Lefa
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Bang, Nguyen
4
Bartikowski, Boris
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Mandler, Timo
4
Motoki, Kosuke
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Rose, Gregory
4
Seo, Yuri
4
Sharifah Faridah Syed Alwi
4
Shukla, Paurav
4
Singh, Jaywant
4
Voyer, Benjamin G.
4
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Published in...
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Journal of business research : JBR
The journal of brand management : an international journal
574
The journal of product & brand management
386
Journal of retailing and consumer services
292
European journal of marketing : EJM
129
Psychology & marketing
115
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of strategic marketing
108
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
83
Journal of the Academy of Marketing Science
77
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Journal of advertising research
67
Journal of fashion marketing and management
67
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
62
SpringerLink / Bücher
62
Tourism management : research, policies, practice
62
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of marketing research : JMR
57
Journal of global marketing
56
The journal of consumer marketing
55
Business horizons
54
International journal of contemporary hospitality management
53
International journal of consumer studies
52
Journal of travel and tourism marketing
52
The marketing review
52
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ECONIS (ZBW)
611
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1
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10
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611
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
3
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
4
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
5
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
6
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
7
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
8
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
9
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
10
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
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