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~isPartOf:"Journal of business research : JBR"
~person:"Aiello, Gaetano"
~person:"Amankwah-Amoah, Joseph"
~person:"Valette-Florence, Pierre"
~subject:"Luxusgüter"
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Luxusgüter
Brand management
13
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13
Consumer behaviour
12
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12
Brand image
8
Markenimage
8
Beziehungsmarketing
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Aiello, Gaetano
Amankwah-Amoah, Joseph
Valette-Florence, Pierre
Ko, Eunju
12
Seo, Yuri
5
Phau, Ian
4
Shukla, Paurav
4
Filieri, Raffaele
3
Bazi, Saleh
2
Borah, Sourav Bikash
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Hemonnet-Goujot, Aurélie
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2
Khalifa, Dina
2
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Pantano, Eleonora
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Park, Minjung
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Rokka, Joonas
2
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Sharma, Amalesh
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Soni, Mauli
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Journal of business research : JBR
The journal of brand management : an international journal
2
The journal of product & brand management
2
Journal of global fashion marketing : JGfM
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
2
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Saved in:
3
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
4
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
5
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
6
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
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