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~isPartOf:"Journal of business research : JBR"
~person:"Bergemann, Dirk"
~person:"Okazaki, Shintaro"
~person:"Wilbur, Kenneth C."
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Internet marketing
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Bergemann, Dirk
Okazaki, Shintaro
Wilbur, Kenneth C.
Filieri, Raffaele
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Journal of business research : JBR
Cowles Foundation discussion paper
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Handbook of media economics ; Volume 1A
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ECONIS (ZBW)
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Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
2
Exploring digital corporate social responsibility communications on Twitter
Okazaki, Shintaro
;
Plangger, Kirk
;
West, Douglas C.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 675-682
Persistent link: https://www.econbiz.de/10012288091
Saved in:
3
What is SMS advertising and why do multinationals adopt it? : answers from an empirical study in European markets
Okazaki, Shintaro
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003595204
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