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~isPartOf:"Journal of business research : JBR"
~person:"Bi, Qingqing"
~person:"Gligor, David M."
~person:"Toufaily, Elissar"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
2
Consumer behaviour
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Customer loyalty
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2000-2008
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Business-to-business marketing
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Complexity theory
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Customer satisfaction
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E-commerce
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Electronic Commerce
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Implizite Kontrakte
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Lieferantenmanagement
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Online retailing
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Bi, Qingqing
Gligor, David M.
Toufaily, Elissar
Prentice, Catherine
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Journal of business research : JBR
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Cultivating loyal customers through online customer communities : a psychological contract perspective
Bi, Qingqing
- In:
Journal of business research : JBR
103
(
2019
),
pp. 34-44
Persistent link: https://www.econbiz.de/10012104084
Saved in:
2
To be or not to be (loyal) : is there a recipe for
customer
loyalty
in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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