To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Year of publication: |
2016
|
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Authors: | Russo, Ivan ; Confete, Ilenia ; Gligor, David M. ; Autry, Chad W. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 2, p. 888-896
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Subject: | Customer loyalty | B2B context | Customer value | Customer satisfaction | Complexity theory | QCA method | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Lieferantenmanagement | Supplier relationship management | Kundenwert | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
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