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~isPartOf:"Journal of business research : JBR"
~person:"Chaudhuri, Ranjan"
~person:"Ko, Eunju"
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Consumer behaviour
15
Konsumentenverhalten
15
Brand management
12
Luxury goods
12
Luxusgüter
12
Markenführung
12
Beziehungsmarketing
9
Fashion
9
Marketing management
9
Marketingmanagement
9
Mode
9
Relationship marketing
9
Internet marketing
7
Online-Marketing
7
Brand
5
Brand image
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Markenartikel
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Markenimage
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Customer value
4
Kundenwert
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Social Web
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Social web
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Customer equity
3
Digital marketing
3
Digitalisierung
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Digitization
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Luxury brand
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Unternehmenserfolg
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Bekleidungsindustrie
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Business-to-business marketing
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Clothing industry
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India
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29
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Chaudhuri, Ranjan
Ko, Eunju
Parida, Vinit
20
Sharma, Piyush
20
Vrontis, Demetris
19
Kraus, Sascha
16
Oghazi, Pejvak
16
Gupta, Suraksha
15
Pereira, Vijay
15
Bouncken, Ricarda B.
14
Malik, Ashish
14
Huarng, Kun-Huang
13
Melewar, T. C.
13
Wincent, Joakim
13
Budhwar, Pawan S.
12
Chebat, Jean-Charles
12
Foroudi, Pantea
12
Kim, Kyung Hoon
12
Gustafsson, Anders
11
Khan, Zaheer
11
Laroche, Michel
11
Valette-Florence, Pierre
11
Amankwah-Amoah, Joseph
10
Chatterjee, Sheshadri
10
Diamantopoulos, Adamantios
10
Veloutsou, Cleopatra
10
Balaji, M. S.
9
Bartikowski, Boris
9
Brenes, Esteban R.
9
Kumar, Satish
9
Merrilees, Bill
9
Miles, Morgan P.
9
Roy, Sanjit
9
Tarba, Shlomo Yedidia
9
Zhou, Kevin Zheng
9
Adomako, Samuel
8
Babin, Barry J.
8
De Chernatony, Leslie
8
Dwivedi, Yogesh Kumar
8
Filieri, Raffaele
8
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Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International journal of advertising : the review of marketing communications
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International marketing review
4
Technological forecasting & social change : an international journal
4
Journal of international management
3
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of services and operations management
2
Management decision
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
Business strategy and the environment
1
Cross cultural & strategic management
1
EuroMed journal of business
1
European business review
1
European management journal
1
International journal of law and management
1
International journal of management concepts and philosophy : IJMCP
1
International journal of technology management : IJTM
1
Journal of Business Research
1
Journal of business-to-business marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of family business management : JFBM
1
Journal of global marketing
1
Journal of innovation & knowledge : JIK
1
Journal of intellectual capital
1
Journal of marketing communications
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategy and management
1
Journal of transnational management : the official journal of the International Management Development Association
1
Management decision : MD
1
Operations management research : OMR ; advancing practice through theory
1
Personnel review
1
Qualitative research in financial markets
1
Thunderbird international business review
1
Tourism sensemaking : strategies to give meaning to experience
1
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ECONIS (ZBW)
30
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21
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
22
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
23
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
24
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
25
Fashion marketing of luxury brands : recent research issues and contributions
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1395-1398
Persistent link: https://www.econbiz.de/10009620256
Saved in:
26
Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
27
Organizational characteristics and the CRM adoption process
Ko, Eunju
;
Kim, Sook Hyun
;
Kim, Myungsoo
;
Woo, Ji Young
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10003597167
Saved in:
28
Pop culture, destination images, and visit intentions : theory and research on travel motivations of Chinese and Russian tourists
Whang, Haesung
;
Yong, Sunghwa
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011436029
Saved in:
29
Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
Choi, Eunha
;
Ko, Eunju
;
Kim, Angella J.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5827-5832
Persistent link: https://www.econbiz.de/10011597521
Saved in:
30
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
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