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~isPartOf:"Journal of business research : JBR"
~person:"Eastman, Jacqueline Kilsheimer"
~person:"Rajagopal"
~person:"Wiedmann, Klaus-Peter"
~subject:"Luxury goods"
~subject:"Markenführung"
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Luxury goods
Markenführung
Consumer behaviour
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Eastman, Jacqueline Kilsheimer
Rajagopal
Wiedmann, Klaus-Peter
Ko, Eunju
16
Valette-Florence, Pierre
13
Seo, Yuri
8
Veloutsou, Cleopatra
8
Diamantopoulos, Adamantios
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Shukla, Paurav
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Filieri, Raffaele
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Journal of business research : JBR
Schriftenreihe Marketing, Management
5
Psychology & marketing
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
International journal of business excellence
2
Luxury marketing : a challenge for theory and practice
2
Dexterity in global business : a cross-dimensional analysis
1
Ganzheitliches Marketing und Management
1
International journal of business competition and growth : IJBCG
1
International journal of business excellence : IJBEX
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International journal of business innovation and research
1
International journal of business innovation and research : IJBIR
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
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International marketing review
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Journal of consumer behaviour
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of retailing and consumer services
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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SpringerLink / Bücher
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The Oxford handbook of luxury business
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ECONIS (ZBW)
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1
Luxury not for the masses : measuring inconspicuous luxury motivations
Eastman, Jacqueline Kilsheimer
;
Iyer, Rajesh
;
Babin, …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 509-523
Persistent link: https://www.econbiz.de/10013197924
Saved in:
2
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
3
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
4
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
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