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~isPartOf:"Journal of business research : JBR"
~person:"Eggert, Andreas"
~person:"Homburg, Christian"
~person:"Kumar, V."
~person:"Mattila, Anna S."
~person:"Palmatier, Robert W."
~subject:"Beziehungsmarketing"
~subject:"Marketing theory"
~subject:"Relationship marketing"
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Beziehungsmarketing
Marketing theory
Relationship marketing
Consumer behaviour
7
Konsumentenverhalten
7
Lieferantenmanagement
4
Supplier relationship management
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer satisfaction
2
Dienstleistungsqualität
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Kundenzufriedenheit
2
Preismanagement
2
Pricing strategy
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Service quality
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Advertising effects
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B2B context
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Behaviour
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Betriebliche Wertschöpfung
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Brand management
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Branding
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Business ethics
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Business-to-business
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Buyer-seller-relationships
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CSR
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Cancelation behavior
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Communal relationships
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Communication
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Competence
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Complaint management
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Confidence
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Consumer behavior
1
Contract
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Corporate disclosure
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Customer engagement
1
Customer experience
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Cuteness
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Dynamic decisions
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Eggert, Andreas
Homburg, Christian
Kumar, V.
Mattila, Anna S.
Palmatier, Robert W.
Ko, Eunju
8
Balaji, M. S.
7
Kim, Kyung Hoon
7
Roy, Sanjit
6
McLean, Graeme J.
5
Veloutsou, Cleopatra
5
Agnihotri, Raj
4
Akter, Shahriar
4
Babin, Barry J.
4
Chebat, Jean-Charles
4
Gupta, Suraksha
4
Gustafsson, Anders
4
Mandler, Timo
4
Noble, Stephanie M.
4
Sharma, Piyush
4
Valette-Florence, Pierre
4
Wünderlich, Nancy V.
4
Aiello, Gaetano
3
Andreini, Daniela
3
Bartikowski, Boris
3
Black, Iain
3
Cavusgil, Erin
3
Chang, Woojung
3
Diamantopoulos, Adamantios
3
Donthu, Naveen
3
Filieri, Raffaele
3
Garrett, Tony C.
3
Gupta, Shivam
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Harrigan, Paul
3
Johnson, Lester W.
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Kukar-Kinney, Monika
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Leischnig, Alexander
3
Lervik-Olsen, Line
3
Naudé, Peter
3
Oghazi, Pejvak
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Osei-Frimpong, Kofi
3
Pedeliento, Giuseppe
3
Prentice, Catherine
3
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Journal of business research : JBR
Journal of marketing
29
Journal of the Academy of Marketing Science
23
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
14
Industrial marketing management : the international journal for industrial and high-tech firms
11
Legends in marketing
10
International journal of hospitality management
9
Journal of international marketing
8
Journal of marketing research : JMR
7
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
7
Lehrbuch
6
Reihe: Management-Know-how / M : praxisnah und aktuell
6
The journal of services marketing
6
Die Betriebswirtschaft : DBW
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
5
Marketing : ZFP ; journal of research and management
5
SpringerLink / Bücher
5
Wissenschaft & Praxis
5
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
MSI reports : working paper series
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Journal of retailing
3
Journal of service research
3
Journal of service research : JSR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Cornell hospitality quarterly : CQ
2
Customer engagement marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Handbook of business-to-business marketing
2
Handbook of marketing strategy
2
Handbook of research on customer equity in marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of business economics : JBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management for Professionals
2
Marketing - wie Sie Kunden gewinnen und halten
2
Routledge studies in marketing
2
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ECONIS (ZBW)
4
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1
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
2
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
3
Circular vs. angular servicescape : "shaping" customer response to a fast service encounter pace
Liu, Qing
;
Bogicevic, Vanja
;
Mattila, Anna S.
- In:
Journal of business research : JBR
89
(
2018
),
pp. 47-56
Persistent link: https://www.econbiz.de/10011881579
Saved in:
4
Perceived controllability and service expectations : influences on customer reactions following service failure
Choi, Sunmee
;
Mattila, Anna S.
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 24-30
Persistent link: https://www.econbiz.de/10003595227
Saved in:
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