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~isPartOf:"Journal of business research : JBR"
~person:"Fetscherin, Marc"
~person:"Tomczak, Torsten"
~source:"econis"
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Beziehungsmarketing
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Brand
3
Markenartikel
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Consumer behaviour
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Konsumentenverhalten
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Fetscherin, Marc
Tomczak, Torsten
Ko, Eunju
6
Christodoulides, George
4
Diamantopoulos, Adamantios
4
Foroudi, Pantea
4
Gupta, Suraksha
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Phau, Ian
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Valette-Florence, Pierre
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Teck Ming Tan
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Journal of business research : JBR
The journal of product & brand management
4
The journal of brand management : an international journal
3
Bilanz / KMU
1
Consumer-brand relationships : theory and practice
1
European journal of marketing
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Handelsforschung
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International journal of consumer studies
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Journal of international consumer marketing
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Marketing : ZFP ; journal of research and management
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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The journal of consumer marketing
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ECONIS (ZBW)
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The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
2
Consumer brand relationships research : a bibliometric citation meta-analysis
Fetscherin, Marc
;
Heinrich, Daniel
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 380-390
Persistent link: https://www.econbiz.de/10010472560
Saved in:
3
The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver
;
Lennerts, Silke
;
Tomczak, Torsten
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684
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