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~isPartOf:"Journal of business research : JBR"
~person:"Huber, Frank"
~person:"Ind, Nicholas"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Market research"
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Huber, Frank
Ind, Nicholas
Malhotra, Naresh K.
Ko, Eunju
13
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9
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Journal of business research : JBR
Review of marketing research
11
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8
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7
The journal of brand management : an international journal
7
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Conjoint measurement : methods and applications
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Fundamentals of marketing research ; Vol. 1
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business-to-business marketing
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Legends in marketing
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Psychology & marketing
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Fundamentals of marketing research ; Vol. 6
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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AMS review : official publication of the Academy of Marketing Science
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Advances in corporate branding
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Always learning
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
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Beyond branding : [how the new values of transparency and integrity are changing the world of brands]
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Brands with a conscience : how to build a successful and responsible brand
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business horizons
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California management review
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Conjoint measurement : methods and applications ; with 91 tables
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Corporate creativity : developing an innovative organization
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Die Betriebswirtschaft : DBW
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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1
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
2
Marketing
innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
3
Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.
;
Malhotra, Naresh K.
;
Smith, Allen E.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
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