//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Ko, Eunju"
~subject:"Brand management"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtuelle Community"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
Internet marketing
5
Online-Marketing
5
Social Web
5
Social web
5
Konsumentenverhalten
4
Fashion
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Mode
3
Beziehungsmarketing
2
Customer value
2
Kundenwert
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Bekleidungsindustrie
1
Brand
1
Clothing industry
1
Customer equity
1
Customer social participation
1
Digital age
1
Digital communication
1
Digitalisierung
1
Digitization
1
Einzelhandel
1
Fashion industry
1
Fashion marketing research
1
Global fashion brand
1
Ingredient branding
1
Luxury brand strategies
1
Luxury brands
1
Luxury customer experience
1
Luxury retailing
1
Markenartikel
1
Nachhaltigkeit
1
Retail trade
1
Social media and digital marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Ko, Eunju
Filieri, Raffaele
9
Flavián Blanco, Carlos
6
Casaló, Luis V.
5
Veloutsou, Cleopatra
5
Ibáñez-Sánchez, Sergio
4
Seo, Yuri
4
Black, Iain
3
Choi, Jeonghye
3
Hajli, Nick
3
Harrigan, Paul
3
Jayawardhena, Chanaka
3
Kim, Jikyung
3
Lin, Zhibin
3
Ranaweera, Chatura
3
Richard, Marie-Odile
3
Rita, Paulo
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Audrezet, Alice
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Belanche, Daniel
2
Belei, Nina
2
Belk, Russell W.
2
Chang, Sue Ryung
2
Chen, Jie
2
Chen, Qimei
2
Dessart, Laurence
2
Dwivedi, Yogesh Kumar
2
Elayan, Suzanne
2
Foroudi, Pantea
2
Gorton, Matthew
2
Horváth, Csilla
2
Kim, Hye-yŏng
2
Kim, Juran
2
Lim, Weng Marc
2
Liu, Hongfei
2
Liu, Martin J.
2
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
International journal of advertising : the review of marketing communications
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
2
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
3
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
4
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->