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~isPartOf:"Journal of business research : JBR"
~person:"Martín Herrán, Guiomar"
~person:"Pei, Zhi"
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Vertriebsweg
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Advertising
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Channel coordination
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Game theory
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Marketing management
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Marketingmanagement
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Martín Herrán, Guiomar
Pei, Zhi
Yan, Ruiliang
5
Choi, Jeonghye
3
Bourlakis, Michael
2
Chiou, Jyh-shen
2
Kim, Jikyung
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Journal of business research : JBR
Journal of retailing and consumer services
8
Industrial marketing management : the international journal for industrial and high-tech firms
3
European journal of operational research : EJOR
2
International game theory review
1
International journal of electronic commerce : IJEC
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International journal of production economics
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Journal of economic dynamics & control
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ECONIS (ZBW)
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1
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
2
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
3
Do channel members value supportive retail services? : why?
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1350-1358
Persistent link: https://www.econbiz.de/10010530594
Saved in:
4
Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 377-384
Persistent link: https://www.econbiz.de/10008859029
Saved in:
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