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~isPartOf:"Journal of business research : JBR"
~person:"Meffert, Heribert"
~person:"Phau, Ian"
~person:"Plasman, Robert Alain"
~person:"Rugman, Alan M."
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Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Brand
4
Luxury goods
4
Luxusgüter
4
Markenartikel
4
Beziehungsmarketing
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Markenimage
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Relationship marketing
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Brand equity
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Brand love
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Comparison
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Consumer behavior
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Country and firm-specific advantages
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Meffert, Heribert
Phau, Ian
Plasman, Robert Alain
Rugman, Alan M.
Ko, Eunju
21
Sharma, Piyush
21
Parida, Vinit
20
Vrontis, Demetris
20
Pereira, Vijay
18
Huarng, Kun-Huang
17
Kraus, Sascha
17
Oghazi, Pejvak
17
Bouncken, Ricarda B.
15
Gupta, Suraksha
15
Malik, Ashish
15
Chebat, Jean-Charles
14
Kim, Kyung Hoon
14
Melewar, T. C.
13
Veloutsou, Cleopatra
13
Wincent, Joakim
13
Budhwar, Pawan S.
12
Foroudi, Pantea
12
Gustafsson, Anders
12
Laroche, Michel
12
Chatterjee, Sheshadri
11
Chaudhuri, Ranjan
11
Diamantopoulos, Adamantios
11
Khan, Zaheer
11
Merrilees, Bill
11
Valette-Florence, Pierre
11
Zhou, Kevin Zheng
11
Amankwah-Amoah, Joseph
10
Brenes, Esteban R.
10
Dwivedi, Yogesh Kumar
10
Kumar, Satish
10
Martin, Drew
10
Tarba, Shlomo Yedidia
10
Babin, Barry J.
9
Balaji, M. S.
9
Bartikowski, Boris
9
Filieri, Raffaele
9
Miles, Morgan P.
9
Roy, Sanjit
9
Woodside, Arch G.
9
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Journal of business research : JBR
ULB Institutional Repository
346
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
104
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
47
DULBEA Working Papers
24
Research in global strategic management : a research annual
23
Analysis of multinational strategic management : the selected scientific papers of Alan M. Rugman and Alain Verbeke
22
Management international review : mir ; journal of international business
21
Meffert-Marketing-Edition
14
Journal of fashion marketing and management
13
Journal of promotion management : JPM
12
SpringerLink / Bücher
10
Working Papers / Department of Business Economics and Public Policy, Kelley School of Business
10
European management journal : publ. twice a year for the Scottish Business School
9
Marketing intelligence & planning
9
Marketing : ZFP ; journal of research and management
8
Emerald insight
7
Research in global strategic management
7
European Management Journal
6
European management journal
6
Springer eBook Collection / Business and Economics
6
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
5
Die Betriebswirtschaft : DBW
5
Schriftenreihe Unternehmensführung und Marketing
5
Asian business & management
4
Books / Edward Elgar
4
Journal of international management
4
Journal of management studies : JMS
4
Long range planning : LRP ; international journal of strategic management
4
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
4
The Oxford handbook of international business
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
British journal of management : BJM
3
Edward Elgar E-Book Archive
3
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
3
Journal of International Management
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Meffert Marketing Edition
3
New horizons in international business
3
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ECONIS (ZBW)
7
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1
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
2
Differentiated effects of formal and informal institutional distance between countries on the environmental performance of multinational enterprises
Aguilera-Caracuel, Javier
;
Hurtado-Torres, Nuria Esther
; …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2657-2665
Persistent link: https://www.econbiz.de/10010233729
Saved in:
3
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
4
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
5
Introduction to the Special section: The mystique of luxury brands
Phau, Ian
;
Phan, Michel
;
Lwin, Michael
- In:
Journal of business research : JBR
81
(
2017
),
pp. 155
Persistent link: https://www.econbiz.de/10011771650
Saved in:
6
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
7
Conceptualizing country-of-ingredient authenticity of luxury brands
Cheah, Isaac
;
Zainol, Zahirah
;
Phau, Ian
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5819-5826
Persistent link: https://www.econbiz.de/10011597517
Saved in:
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