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~isPartOf:"Journal of business research : JBR"
~person:"Michel, Géraldine"
~person:"Pelsmacker, Patrick de"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
7
Brand management
6
Markenführung
6
Brand image
5
Markenimage
5
Brand
4
Markenartikel
4
Advertising effects
2
Beziehungsmarketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Werbewirkung
2
Brand attitude
1
Brand extension
1
Brand identification
1
Brand orientation
1
Brand placement
1
Brand recall
1
Brand responses
1
Brand values
1
Branded entertainment
1
Central brand associations
1
Close relationship
1
Consumer attitudes
1
Corporate culture
1
Cultural ideals
1
Dark side
1
Field study
1
Ideal self
1
Interdependent freedom
1
Japan
1
Luxury consumption
1
Luxury goods
1
Luxury retail
1
Luxusgüter
1
Markentransfer
1
Peripheral brand associations
1
Place attachment
1
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7
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7
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English
7
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Michel, Géraldine
Pelsmacker, Patrick de
Ko, Eunju
13
Balaji, M. S.
8
Diamantopoulos, Adamantios
8
Roy, Sanjit
7
Valette-Florence, Pierre
7
Veloutsou, Cleopatra
7
Bartikowski, Boris
6
Filieri, Raffaele
6
Merchant, Altaf
6
Chebat, Jean-Charles
5
Cleveland, Mark
5
Gupta, Suraksha
5
Kim, Kyung Hoon
5
Laroche, Michel
5
Mattila, Anna S.
5
McLean, Graeme J.
5
Melewar, T. C.
5
Phau, Ian
5
Seo, Yuri
5
Shukla, Paurav
5
Aiello, Gaetano
4
Brunk, Katja H.
4
Chen, Qimei
4
Christodoulides, George
4
Donthu, Naveen
4
Grohs, Reinhard
4
Japutra, Arnold
4
Megehee, Carol M.
4
Oghazi, Pejvak
4
Septianto, Felix
4
Sharma, Piyush
4
Teng, Lefa
4
Voyer, Benjamin G.
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Babin, Barry J.
3
Baker, Thomas L.
3
Bang, Nguyen
3
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Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
4
The journal of brand management : an international journal
3
International marketing review
2
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of business and psychology
1
Journal of business ethics : JOBE
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of service management
1
Marketing letters : a journal of research in marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
The journal of personal selling & sales management : JPSSM
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
7
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1
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7
of
7
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date (oldest first)
1
The dark side of place attachment : why do customers avoid their treasured stores?
Eroglu, Sevgin
;
Michel, Géraldine
- In:
Journal of business research : JBR
85
(
2018
),
pp. 258-270
Persistent link: https://www.econbiz.de/10011815520
Saved in:
2
Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
3
Brand resurrections : how past and present narrations impact consumer reactions towards resurrected utilitarian brands
Volpert, Johanna
;
Michel, Géraldine
- In:
Journal of business research : JBR
153
(
2022
),
pp. 479-493
Persistent link: https://www.econbiz.de/10013534094
Saved in:
4
The dark side of salesperson brand identification in the luxury sector : when brand orientation generates
management
issues and negative customer perception
Merk, Michaela
;
Michel, Géraldine
- In:
Journal of business research : JBR
102
(
2019
),
pp. 339-352
Persistent link: https://www.econbiz.de/10012104025
Saved in:
5
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
6
From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine
- In:
Journal of business research : JBR
70
(
2017
),
pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
Saved in:
7
Why negative brand extension evaluations do not always negatively affect the brand : the role of central and peripheral brand associations
Michel, Géraldine
;
Donthu, Naveen
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2611-2619
Persistent link: https://www.econbiz.de/10010483031
Saved in:
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