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~isPartOf:"Journal of business research : JBR"
~person:"Michel, Géraldine"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Managers"
~subject:"Wissensmanagement"
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Beziehungsmarketing
Konsumentenverhalten
Managers
Wissensmanagement
Consumer behaviour
6
Brand management
5
Markenführung
5
Brand image
4
Markenimage
4
Brand
3
Markenartikel
3
Personality psychology
2
Persönlichkeitspsychologie
2
Advertising effects
1
Brand extension
1
Brand identification
1
Brand orientation
1
Brand responses
1
Brand values
1
Central brand associations
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Close relationship
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Corporate culture
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Cultural ideals
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Dark side
1
Ideal self
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Interdependent freedom
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Japan
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Luxury consumption
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Luxury goods
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Luxury retail
1
Luxusgüter
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Markentransfer
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Peripheral brand associations
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Place attachment
1
Relationship marketing
1
Salesforce management
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Salespeople
1
Self-congruity
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Self-expansion
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Stakeholder
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Unternehmenskultur
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Utilitarianism
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Michel, Géraldine
Ko, Eunju
17
Valette-Florence, Pierre
11
Balaji, M. S.
9
Diamantopoulos, Adamantios
9
Kim, Kyung Hoon
9
Bartikowski, Boris
8
Kraus, Sascha
8
Sharma, Piyush
8
Veloutsou, Cleopatra
8
Chatterjee, Sheshadri
7
Filieri, Raffaele
7
Oghazi, Pejvak
7
Roy, Sanjit
7
Vrontis, Demetris
7
Chaudhuri, Ranjan
6
Gupta, Suraksha
6
Mandler, Timo
6
Mattila, Anna S.
6
Merchant, Altaf
6
Babin, Barry J.
5
Bouncken, Ricarda B.
5
Chebat, Jean-Charles
5
Chen, Qimei
5
Cleveland, Mark
5
Donthu, Naveen
5
Gustafsson, Anders
5
Jin, Zhongqi
5
Laroche, Michel
5
McLean, Graeme J.
5
Melewar, T. C.
5
Pereira, Vijay
5
Phau, Ian
5
Salo, Jari
5
Seo, Yuri
5
Shukla, Paurav
5
Teng, Lefa
5
Walsh, Gianfranco
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Journal of business research : JBR
Contemporary Trends in European Cooperative Banking : Sustainability, Governance, Digital Transformation, and Health Crisis Response
1
International journal of retail and distribution management
1
The journal of brand management : an international journal
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
6
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1
The dark side of place attachment : why do customers avoid their treasured stores?
Eroglu, Sevgin
;
Michel, Géraldine
- In:
Journal of business research : JBR
85
(
2018
),
pp. 258-270
Persistent link: https://www.econbiz.de/10011815520
Saved in:
2
Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
3
Brand resurrections : how past and present narrations impact consumer reactions towards resurrected utilitarian brands
Volpert, Johanna
;
Michel, Géraldine
- In:
Journal of business research : JBR
153
(
2022
),
pp. 479-493
Persistent link: https://www.econbiz.de/10013534094
Saved in:
4
The dark side of salesperson brand identification in the luxury sector : when brand orientation generates
management
issues and negative customer perception
Merk, Michaela
;
Michel, Géraldine
- In:
Journal of business research : JBR
102
(
2019
),
pp. 339-352
Persistent link: https://www.econbiz.de/10012104025
Saved in:
5
From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine
- In:
Journal of business research : JBR
70
(
2017
),
pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
Saved in:
6
Why negative brand extension evaluations do not always negatively affect the brand : the role of central and peripheral brand associations
Michel, Géraldine
;
Donthu, Naveen
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2611-2619
Persistent link: https://www.econbiz.de/10010483031
Saved in:
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