//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Sivakumar, K."
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingstrategie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
4
Marketingmanagement
4
Theorie
3
Theory
3
Brand
2
Markenartikel
2
Preismanagement
2
Pricing strategy
2
Capacitive coupling
1
Channel competition
1
Competition
1
Consumer goods
1
Digital marketing strategy
1
Distribution channel
1
France
1
Frankreich
1
Internet marketing
1
Konsumgüter
1
Moral Hazard
1
Moral hazard
1
New product development
1
Offline presales service
1
Online communities
1
Online-Marketing
1
Organizational innovation
1
Preiselastizität
1
Price elasticity
1
Pricing
1
Product quality
1
Produktentwicklung
1
Produktqualität
1
Showrooming
1
Social Web
1
Social capacitance
1
Social network
1
Social networks
1
Social web
1
Soziales Netzwerk
1
Unilateral pricing policy
1
Vertriebsweg
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
4
Language
All
English
4
Author
All
Sivakumar, K.
Ko, Eunju
8
Laroche, Michel
6
Kim, Kyung Hoon
4
Sharma, Piyush
4
Zhou, Kevin Zheng
4
Kim, Sang Jin
3
Lim, Weng Marc
3
Madhavaram, Sreedhar
3
St. Davčik, Nebojša
3
Aulōnitēs, Geōrgios I.
2
Balmer, John M.T.
2
Baumgarth, Carsten
2
Boso, Nathaniel
2
Brodie, Roderick J.
2
Calantone, Roger J.
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Cuomo, Maria Teresa
2
Felix, Reto
2
Festa, Giuseppe
2
Foltean, Florin Sabin
2
Freytag, Per V.
2
Guo, Huiling
2
Gupta, Suraksha
2
Irún, Beatriz
2
Javalgi, Rajshekhar G.
2
Jeon, Byung Joo
2
Jones, Joseph
2
Jung, Hong Seob
2
Kadic-Maglajlic, Selma
2
Kim, Juran
2
Kottika, Efthymia
2
Kottikas, Konstantinos G.
2
Krishen, Anjala S.
2
Lu, Wei
2
Malshe, Avinash
2
Martin, Silvia L.
2
Mena, Jeannette A.
2
Merrilees, Bill
2
more ...
less ...
Published in...
All
Journal of business research : JBR
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social capacitance : leveraging absorptive capacity in the age of social media
Arora, Anshu
;
Sivakumar, K.
;
Pavlou, Paul A.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 342-356
Persistent link: https://www.econbiz.de/10012493877
Saved in:
2
Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming
Raj, S. P.
;
Rhee, Byong-Duk
;
Sivakumar, K.
- In:
Journal of business research : JBR
110
(
2020
),
pp. 104-118
Persistent link: https://www.econbiz.de/10012237826
Saved in:
3
Quality-tier competition and optimal pricing
Sivakumar, K.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
Saved in:
4
Unique inter-brand effects of price on brand choice
Krishnamurthi, Lakshman
- In:
Journal of business research : JBR
34
(
1995
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10001187884
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->