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~isPartOf:"Journal of business research : JBR"
~person:"Thaichon, Park"
~person:"Zhao, Yi"
~subject:"Brand image"
~subject:"India"
~subject:"Konsumentenverhalten"
~subject:"Risikoaversion"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
India
Konsumentenverhalten
Risikoaversion
Service quality
Advertising
2
Consumer behaviour
2
Advertising effects
1
Art infusion
1
Attitude functions
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Conceptual model
1
Consumer attitude
1
Elaboration likelihood model
1
Internet marketing
1
Luxury brands
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Online-Marketing
1
Persuasion
1
Self-inauthenticity
1
Systematic literature review
1
Virtual reality
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Virtual reality augmented reality
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Virtuelle Realität
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Thaichon, Park
Zhao, Yi
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Filieri, Raffaele
11
Richard, Marie-Odile
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Mattila, Anna S.
8
Merchant, Altaf
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Paul, Justin
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
6
Behl, Abhishek
6
Casaló, Luis V.
6
Christodoulides, George
6
Das, Gopal
6
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Journal of business research : JBR
Journal of retailing and consumer services
13
Asia Pacific journal of marketing and logistics
5
Journal of marketing research : JMR
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of consumer behaviour
2
Marketing intelligence & planning
2
Psychology & marketing
2
Services marketing quarterly
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
2
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"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
2
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
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