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~isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"Corporate Social Responsibility"
~subject:"Firm performance"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Corporate Social Responsibility
Firm performance
Brand equity
50
Brand image
45
Markenimage
45
Brand management
39
Markenführung
39
Consumer behaviour
28
Konsumentenverhalten
28
Brand
14
Markenartikel
14
Beziehungsmarketing
12
Relationship marketing
12
Internet marketing
8
Online-Marketing
8
Social Web
7
Social web
7
Customer satisfaction
5
Innovation
5
Kundenzufriedenheit
5
Marketing management
5
Marketingmanagement
5
Viral marketing
5
Virales Marketing
5
Luxury goods
4
Luxusgüter
4
Markenwert
4
Unternehmenserfolg
4
China
3
Corporate social responsibility
3
Designation of origin
3
Emotion
3
Herkunftsbezeichnung
3
Social media marketing
3
Advertising effects
2
Beschwerdemanagement
2
Brand attitude
2
Brand experience
2
Brand love
2
Complaint management
2
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Aufsatz in Zeitschrift
Reprint
Article in journal
6
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English
6
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Rahman, Mahabubur
2
Ahmed, Zafar U.
1
Chen, Pei-Hua
1
Cowan, Kirsten
1
Faroque, Anisur Rahman
1
Guzman, Francisco
1
Hsiao, Chih-Yi
1
Hunt, Shelby D.
1
Sakka, Georgia
1
Sengupta, Sanjit
1
Wang, Hanmin
1
Wang, Hui-Ming Deanna
1
Yu, Tiffany Hui-Kuang
1
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Journal of business research : JBR
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
The journal of brand management : an international journal
3
Administrative Sciences : open access journal
2
Cogent business & management
2
Economic research
2
IIMB management review
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
California management review
1
Contemporary economics
1
European journal of marketing : EJM
1
European research studies
1
Global business review
1
International entrepreneurship and management journal
1
International journal of business innovation and research
1
International journal of business innovation and research : IJBIR
1
International journal of sport management and marketing : IJSMM
1
International journal of sustainable economy : IJSE
1
International journal of the economics of business
1
International journal of wine business research
1
International review on public and non-profit marketing
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of business ethics : JOBE
1
Journal of global fashion marketing : JGfM
1
Journal of intellectual capital
1
Journal of macromarketing
1
Journal of management research
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Middle East journal of management : MEJM
1
The international journal of bank marketing : IJBM
1
The review of corporate finance studies : RCFS
1
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ECONIS (ZBW)
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1
The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand
Rahman, Mahabubur
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468649
Saved in:
2
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
3
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
4
The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
Saved in:
5
Stakeholder relationships, brand equity, firm performance : a resource-based perspective
Wang, Hui-Ming Deanna
;
Sengupta, Sanjit
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5561-5568
Persistent link: https://www.econbiz.de/10011597357
Saved in:
6
The effects of corporate social responsibility on brand equity and firm performance
Wang, Hanmin
;
Chen, Pei-Hua
;
Yu, Tiffany Hui-Kuang
; …
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2232-2236
Persistent link: https://www.econbiz.de/10011389301
Saved in:
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