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~isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"Innovation"
~subject:"Marketingtheorie"
~subject:"Online-Marketing"
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Innovation
Marketingtheorie
Online-Marketing
Marketing management
323
Marketingmanagement
323
Consumer behaviour
69
Konsumentenverhalten
69
Firm performance
57
Unternehmenserfolg
57
Marketing
56
Brand management
46
Markenführung
46
Relationship marketing
46
Beziehungsmarketing
45
Market orientation
38
Brand image
32
Markenimage
32
Strategic management
32
Strategisches Management
32
Competitive advantage
26
Wettbewerbsvorteil
26
Internet marketing
25
Business start-up
23
International marketing
23
Internationales Marketing
23
KMU
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SME
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Unternehmensgründung
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Resource-based view
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Brand
18
Entrepreneurship
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Entrepreneurship approach
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Markenartikel
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Marketing strategy
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16
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Ko, Eunju
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
68
Journal of strategic marketing
34
SpringerLink / Bücher
32
The journal of business & industrial marketing
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of the Academy of Marketing Science
21
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of marketing management : MM
19
Marketing intelligence & planning
18
Springer eBook Collection
16
Journal of marketing communications
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
European journal of marketing : EJM
13
International journal of innovation management
13
Journal of marketing
13
Lehrbuch
13
AMS review : official publication of the Academy of Marketing Science
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of technology marketing : IJTMkt
11
Journal of business-to-business marketing
11
Cogent business & management
10
European research studies
10
Legends in marketing
10
Journal of retailing and consumer services
9
The marketing review
9
International journal of technology management : IJTM
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Marketing theory
8
Premier reference source
8
Australasian marketing journal
7
Business horizons
7
International journal of advertising : the review of marketing communications
7
Journal of historical research in marketing
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing education : JME
7
Journal of open innovation : technology, market, and complexity
7
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
3
Market orientation, technological opportunity, and new product innovation performance
Qu, Yan
;
Abbas Mardani
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014302541
Saved in:
4
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
5
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
6
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor
;
Weerawardena, Jay
;
Cao, Guangming
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
Saved in:
7
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
8
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
9
The efficacy of market sensing and family-controlled board in the new product development performance of family firms in emerging market
Khan, Huda
;
Zahoor, Nadia
;
Gerged, Ali Meftah
;
Tarba, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 673-684
Persistent link: https://www.econbiz.de/10013168078
Saved in:
10
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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