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~isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"Marketingtheorie"
~type_genre:"Article in journal"
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Marketingtheorie
Marketing management
318
Marketingmanagement
318
Consumer behaviour
67
Konsumentenverhalten
67
Firm performance
56
Unternehmenserfolg
56
Marketing
55
Relationship marketing
46
Beziehungsmarketing
45
Brand management
45
Markenführung
45
Market orientation
38
Brand image
31
Markenimage
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Innovation
29
Strategic management
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Strategisches Management
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Competitive advantage
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Internet marketing
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Online-Marketing
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International marketing
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Internationales Marketing
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Aulōnitēs, Geōrgios I.
1
Barnier, Virginie De
1
Carrigan, Marylyn
1
Cuomo, Maria Teresa
1
Donthu, Naveen
1
Driessen, Paul H.
1
Festa, Giuseppe
1
Foltean, Florin Sabin
1
Hillebrand, Bas
1
Janiszewski, Chris A.
1
Korschun, Daniel
1
Kull, Alexander J.
1
Kumar, Satish
1
Lim, Weng Marc
1
Mena, Jeannette A.
1
Merunka, Dwight R.
1
Metallo, Gerardino
1
Molner, Sven
1
Pandey, Nitesh
1
Papadas, Karolos-Konstantinos
1
Sprong, Niels
1
Van Osselaer, Stijn M. J.
1
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Journal of business research : JBR
Journal of marketing management : MM
12
AMS review : official publication of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of the Academy of Marketing Science
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
European journal of marketing : EJM
4
Journal of strategic marketing
4
Australasian marketing journal
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
European management journal
2
International journal of islamic marketing and branding
2
Journal of business-to-business marketing
2
Journal of customer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service management
2
The marketing review
2
Amfiteatru economic : an economic and business research periodical
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Business horizons
1
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Economics, management and financial markets
1
Foundations and trends in marketing : FTMKT
1
Global business review
1
International Journal of Financial Studies : open access journal
1
International business review : the official journal of the European International Business Academy
1
International journal of business competition and growth : IJBCG
1
International journal of business innovation and research
1
International journal of economic sciences and applied research : IJESAR
1
International journal of hospitality management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
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ECONIS (ZBW)
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1
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
2
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
3
The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Saved in:
4
Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin
- In:
Journal of business research : JBR
104
(
2019
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
Saved in:
5
Green marketing orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
Saved in:
6
A resource-based view of stakeholder marketing
Kull, Alexander J.
;
Mena, Jeannette A.
;
Korschun, Daniel
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5553-5560
Persistent link: https://www.econbiz.de/10011597354
Saved in:
7
Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
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