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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising"
~subject:"Bibliometric study"
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Bibliometric study
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Almeida, Martinho Isnard Ribeiro de
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Journal of business research : JBR
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8
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Journal of current issues and research in advertising : JCIRA
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Commission of Inquiry into the Marketing of Beef and Veal. Research report
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ECONIS (ZBW)
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1
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana
;
Kuisma, Jarmo
;
Kaakinen, Johanna K.
- In:
Journal of business research : JBR
111
(
2020
),
pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Saved in:
2
COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra
;
Bartsch, Fabian
- In:
Journal of business research : JBR
120
(
2020
),
pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
Saved in:
3
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
4
Mergers & acquisitions research : a bibliometric study of top strategy and international business journals, 1980 - 2010
Ferreira, Manuel Portugal
;
Santos, João Carvalho
; …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2550-2558
Persistent link: https://www.econbiz.de/10010483036
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