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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Deutschland"
~subject:"Game theory"
~type_genre:"Article in journal"
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Search: subject_exact:"Bildschirmspiel"
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Dwivedi, Yogesh Kumar
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Ghosh, Tathagata
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Sreejesh, S.
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Journal of business research : JBR
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of advertising : the quarterly review of marketing communications
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Technological forecasting & social change : an international journal
7
Journal of marketing communications
6
Psychology & marketing
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Journal of retailing and consumer services
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of advertising : the review of marketing communications
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of management information systems : JMIS
4
Journal of promotion management : innovations in planning and applied research
4
Journal of sport management : the official journal of the North American Society of Sport Management
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The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
European research studies
3
International journal of electronic commerce : IJEC
3
International journal of internet marketing and advertising : IJIMA
3
International journal of networking and virtual organisations : IJNVO
3
International journal of production economics
3
International journal of selection and assessment : IJSA
3
International journal of sports marketing & sponsorship
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Business & information systems engineering
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Electronic commerce research and applications
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Electronic markets : the international journal on networked business
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European journal of marketing : EJM
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Information systems research : ISR
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International journal of electronic marketing and retailing : IJEMR
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Journal of advertising research
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Journal of economic behavior & organization : JEBO
2
Journal of electronic commerce research : JECR
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Journal of marketing education : JME
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Journal of promotion management : JPM
2
Journal of revenue and pricing management
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Journal of travel and tourism marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
9
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1
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9
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9
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articles prioritized
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date (oldest first)
1
Games-as-a-Disservice : emergent value co-destruction in platform business models
Lehtonen, Miikka J.
;
Vesa, Mikko
;
Harviainen, J. Tuomas
- In:
Journal of business research : JBR
141
(
2022
),
pp. 564-574
Persistent link: https://www.econbiz.de/10013167997
Saved in:
2
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
3
Envy or conformity? : an empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games
Wang, Le
;
Luo, Xin
;
Li, Han
- In:
Journal of business research : JBR
147
(
2022
),
pp. 308-324
Persistent link: https://www.econbiz.de/10013271503
Saved in:
4
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
5
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
6
Innotin game supporting collective creativity in innovation activities
Parjanen, Satu
;
Hyypiä, Mirva
- In:
Journal of business research : JBR
96
(
2019
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011980628
Saved in:
7
Determinants of growth and decline in mobile game diffusion
Yi, Jisu
;
Lee, Youseok
;
Kim, Sang-hoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 363-372
Persistent link: https://www.econbiz.de/10012023661
Saved in:
8
A dual identification framework of online multiplayer video games : the case of massively multiplayer online role playing games (MMORPGs)
Badrinarayanan, Vishag A.
;
Sierra, Jeremy J.
;
Martin, …
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1045-1052
Persistent link: https://www.econbiz.de/10010517112
Saved in:
9
Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Lacey, Heather P.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
Saved in:
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