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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising effects"
~subject:"Bibliometric study"
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Advertising effects
Bibliometric study
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Olsen, G. Douglas
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Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of advertising research
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing communications
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European journal of marketing : EJM
4
Journal of international consumer marketing
4
International advertising and communication : current insights and empirical findings
3
Journal of global marketing
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Australasian marketing journal
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Bridging the gap between advertising academia and practice
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International journal of advertising : the review of marketing communications
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Journal of hospitality marketing & management
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Journal of marketing theory and practice
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Journal of promotion management : innovations in planning and applied research
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Marketing : ZFP ; journal of research and management
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Psychology & marketing
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Services marketing quarterly
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The marketing review
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Advertising and violence : concepts and perspectives
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Betriebswirtschaftliche Schriften : BWS
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Brand management in emerging markets : theories and practice
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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1
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana
;
Kuisma, Jarmo
;
Kaakinen, Johanna K.
- In:
Journal of business research : JBR
111
(
2020
),
pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Saved in:
2
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
3
Mergers & acquisitions research : a bibliometric study of top strategy and international business journals, 1980 - 2010
Ferreira, Manuel Portugal
;
Santos, João Carvalho
; …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2550-2558
Persistent link: https://www.econbiz.de/10010483036
Saved in:
4
Print advertising : type size effects
Pillai, Kishore Gopalakrishna
;
Katsikeas, Constantine S.
; …
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 865-868
Persistent link: https://www.econbiz.de/10009552424
Saved in:
5
Print advertising : vivid content
Fennis, Bob Michaël
;
Das, Enny
;
Fransen, Marieke L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 861-864
Persistent link: https://www.econbiz.de/10009552427
Saved in:
6
Print advertising : white space
Olsen, G. Douglas
;
Pracejus, John W.
;
O'Guinn, Thomas C.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 855-860
Persistent link: https://www.econbiz.de/10009552436
Saved in:
7
Print advertising : executional factors and the RPB Grid
Huhmann, Bruce A.
;
Franke, George R.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 849-854
Persistent link: https://www.econbiz.de/10009552440
Saved in:
8
How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10008806371
Saved in:
9
Conceptual blending in advertising
Joy, Annamma
;
Sherry, John F.
;
Deschenes, Jonathan
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 39-49
Persistent link: https://www.econbiz.de/10003915822
Saved in:
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