//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~subject:"Auslandsgeschäft"
~subject:"Globalization"
~subject:"Standardization"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Auslandsgeschäft
Globalization
Standardization
International marketing
102
Internationales Marketing
102
Consumer behaviour
37
Konsumentenverhalten
37
Brand management
24
Markenführung
24
Marketing management
23
Marketingmanagement
23
Globalisierung
20
Cultural identity
15
Firm performance
15
Kulturelle Identität
15
Unternehmenserfolg
15
Welt
15
World
15
USA
14
United States
14
Brand image
12
Export
12
Markenimage
12
National culture
11
Nationalkultur
11
Strategic management
10
Strategisches Management
10
China
9
KMU
9
SME
9
Culture
8
International market entry
8
Internationaler Markteintritt
8
Brand
7
Export sector
7
Exportwirtschaft
7
Markenartikel
7
Resource-based view
7
Ressourcenorientierter Ansatz
7
Emerging economies
6
Schwellenländer
6
Ethnic group
5
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
21
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Collection of articles of several authors
2
Conference proceedings
2
Konferenzschrift
2
Sammelwerk
2
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
21
Author
All
Laroche, Michel
7
Cleveland, Mark
4
Bartikowski, Boris
3
Teng, Lefa
2
Bresciani, Stefano
1
Campos-García, Irene
1
Choi, Yung Kyun
1
Cui, Charles Chi
1
Ding, Yuan
1
Elg, Ulf
1
Elia, Stefano
1
Ghauri, Pervez N.
1
Giuffrida, Maria
1
Licsandru, Tana Cristina
1
Liu, Sindy
1
Mariani, Marcello M.
1
McCutcheon, Georgia
1
Moore, Christopher
1
Muñoz-Bullón, Fernando
1
Park, Seong-yeon
1
Perry, Patsy
1
Poon, Patrick
1
Price, Joseph M.
1
Rosendo-Ríos, Veronica
1
Sanchez-Bueno, Maria J.
1
Schellhase, Ralf
1
Sinning, Carolina
1
Sobol, Kamila
1
Swoboda, Bernhard
1
Walsh, Gianfranco
1
Wang, Fatima
1
Wang, Haizhong
1
Warnaby, Gary
1
Wenbin, Sun
1
Zhou, Lianxi
1
Zúñiga-Vicente, José Angel
1
more ...
less ...
Institution
All
Global Marketing Conference <2012, Seoul>
1
Published in...
All
Journal of business research : JBR
Journal of international marketing
24
International marketing review
20
Journal of global marketing
16
Journal of international consumer marketing
8
Effects of globalization on the firm
7
European journal of marketing : EJM
6
International business review : the official journal of the European International Business Academy
6
International marketing ; Vol. 2
6
SpringerLink / Bücher
6
Europäische Hochschulschriften / 5
5
Management international review : mir ; journal of international business
5
Asia Pacific journal of marketing and logistics
4
Journal of international entrepreneurship
4
Journal of world business : JWB
4
Marketing in the new global order : challenges and opportunities
4
Marketing theory
4
The global market : developing a strategy to manage across borders
4
Administrative Sciences : open access journal
3
Best practices in international marketing
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
European journal of international management : EJIM
3
International business and economics research journal
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business and globalisation : IJBG
3
International journal of emerging markets
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing ; Vol. 1
3
International marketing ; Vol. V
3
Journal of Islamic marketing
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Marketing : ZFP ; journal of research and management
3
Research handbook on export marketing
3
Springer eBook Collection / Business and Management
3
Analyzing the cultural diversity of consumers in the global marketplace
2
Baltic journal of management
2
China-focused cases : selected winners of the CEIBS global case contest
2
Contributions to Economics
2
Creating a sustainable competitive position : ethical challenges for international firms
2
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
3
Resources and digital export : an RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce
Elia, Stefano
;
Giuffrida, Maria
;
Mariani, Marcello M.
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 158-169
Persistent link: https://www.econbiz.de/10012581694
Saved in:
4
Exploring the exporting-downsizing link : does the type of export strategy and firm efficiency in foreign markets matter?
Campos-García, Irene
;
Muñoz-Bullón, Fernando
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 324-336
Persistent link: https://www.econbiz.de/10012175345
Saved in:
5
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
6
The longitudinal effects of internationalization on firm performance : the moderating role of marketing capability
Wenbin, Sun
;
Price, Joseph M.
;
Ding, Yuan
- In:
Journal of business research : JBR
95
(
2019
),
pp. 326-337
Persistent link: https://www.econbiz.de/10011980110
Saved in:
7
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
8
Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
103
(
2019
),
pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
Saved in:
9
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
10
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->