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~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Online-Handel"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Brand image
Experiment
Online-Handel
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Consumer behaviour
1,971
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1,971
Brand management
410
Markenführung
410
Markenimage
365
Beziehungsmarketing
357
Relationship marketing
357
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215
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Werbung
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688
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Diamantopoulos, Adamantios
12
Balaji, M. S.
7
Dwivedi, Yogesh Kumar
7
Choi, Jeonghye
6
Teng, Lefa
6
Valette-Florence, Pierre
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Filieri, Raffaele
5
Japutra, Arnold
5
Ko, Eunju
5
Kukar-Kinney, Monika
5
Oppewal, Harmen
5
Richard, Marie-Odile
5
Aiello, Gaetano
4
Chatzipanagiotou, Kalliopi
4
Chebat, Jean-Charles
4
Christodoulides, George
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Gustafsson, Anders
4
Mattila, Anna S.
4
Merchant, Altaf
4
Michel, Géraldine
4
Paul, Justin
4
Rana, Nripendra P.
4
Roy, Sanjit
4
Salo, Jari
4
Taylor, Charles Raymond
4
Alamanos, Eleftherios
3
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Baker, Thomas L.
3
Bang, Nguyen
3
Barnes, Donald C.
3
Bartikowski, Boris
3
Bhatnagar, Amit
3
Casaló, Luis V.
3
Collier, Joel E.
3
Davvetas, Vasileios
3
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Journal of business research : JBR
Journal of retailing and consumer services
746
International journal of hospitality management
300
The journal of product & brand management
259
The journal of brand management : an international journal
218
Psychology & marketing
199
Asia Pacific journal of marketing and logistics
158
The journal of services marketing
133
Cogent business & management
130
Journal of travel and tourism marketing
124
Journal of hospitality marketing & management
116
International journal of consumer studies
115
International journal of contemporary hospitality management
115
European journal of marketing : EJM
112
Journal of international consumer marketing
105
International journal of electronic marketing and retailing : IJEMR
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
102
Journal of internet commerce
102
Journal of marketing communications
100
International journal of retail & distribution management
96
Journal of retailing
95
Management science : journal of the Institute for Operations Research and the Management Sciences
94
The service industries journal
92
Tourism management : research, policies, practice
91
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
The international review of retail, distribution and consumer research
90
International journal of internet marketing and advertising : IJIMA
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
85
Journal of marketing
85
Journal of strategic marketing
85
Journal of the Academy of Marketing Science
85
Marketing intelligence & planning
85
Electronic commerce research
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing research : JMR
79
The journal of consumer marketing
79
Journal of fashion marketing and management
78
Services marketing quarterly
77
Journal of global marketing
76
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ECONIS (ZBW)
688
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688
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1
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
2
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
3
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
4
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
5
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
6
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
7
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
8
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
9
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
10
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
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