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~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Service quality
Consumer behaviour
1,971
Konsumentenverhalten
1,971
Brand management
410
Markenführung
410
Markenimage
365
Beziehungsmarketing
357
Relationship marketing
357
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233
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215
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191
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Werbung
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Experiment
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Diamantopoulos, Adamantios
12
Valette-Florence, Pierre
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Balaji, M. S.
5
Aiello, Gaetano
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Christodoulides, George
4
Filieri, Raffaele
4
Grohs, Reinhard
4
Japutra, Arnold
4
Merchant, Altaf
4
Michel, Géraldine
4
Roy, Sanjit
4
Salo, Jari
4
Alamanos, Eleftherios
3
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Baker, Thomas L.
3
Bang, Nguyen
3
Bartikowski, Boris
3
Davvetas, Vasileios
3
Donthu, Naveen
3
Dutta, Sujay
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
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Gustafsson, Anders
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Guzman, Francisco
3
Halkias, Georgios
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Ko, Eunju
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Koll, Oliver
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Mattila, Anna S.
3
McColl-Kennedy, Janet R.
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Melewar, T. C.
3
Moon, Hakil
3
Motoki, Kosuke
3
Oghazi, Pejvak
3
Paul, Justin
3
Teck Ming Tan
3
Teng, Lefa
3
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Journal of business research : JBR
Journal of retailing and consumer services
439
International journal of hospitality management
246
The journal of product & brand management
244
The journal of brand management : an international journal
217
Psychology & marketing
126
Asia Pacific journal of marketing and logistics
116
The journal of services marketing
114
Journal of travel and tourism marketing
99
Journal of hospitality marketing & management
96
European journal of marketing : EJM
95
International journal of contemporary hospitality management
95
Cogent business & management
89
Journal of marketing communications
81
The service industries journal
80
Journal of international consumer marketing
78
Journal of strategic marketing
76
Services marketing quarterly
73
Marketing intelligence & planning
69
The journal of consumer marketing
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
62
Journal of the Academy of Marketing Science
62
Journal of global marketing
61
International journal of consumer studies
58
Journal of marketing
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Tourism management : research, policies, practice
57
Journal of Islamic marketing
55
International marketing review
54
Marketing letters : a journal of research in marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of fashion marketing and management
50
Journal of service research : JSR
47
Service business
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
46
Journal of promotion management : innovations in planning and applied research
45
International journal of retail & distribution management
43
European journal of marketing
42
International journal of internet marketing and advertising : IJIMA
42
Journal of marketing management : MM
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ECONIS (ZBW)
474
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1
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474
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1
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
2
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
3
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
4
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
5
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
6
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
7
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
8
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
9
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
10
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
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