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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Electronic Commerce"
~subject:"Virtuelle Realität"
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Brand management
Electronic Commerce
Virtuelle Realität
Social Web
452
Social web
452
Consumer behaviour
331
Konsumentenverhalten
331
Internet marketing
211
Online-Marketing
211
Welt
204
World
204
Markenführung
128
Social media
122
Relationship marketing
106
Beziehungsmarketing
105
Viral marketing
95
Virales Marketing
95
Innovation
92
Brand image
84
Markenimage
84
Online retailing
73
Online-Handel
73
Innovation management
60
Multinationales Unternehmen
60
Transnational corporation
60
Innovationsmanagement
59
Social network
56
Soziales Netzwerk
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Globalisierung
54
Globalization
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Virtual reality
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52
E-commerce
52
Entwicklungsländer
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51
Internet
51
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45
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217
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Veloutsou, Cleopatra
5
Filieri, Raffaele
4
Ko, Eunju
4
Black, Iain
3
Chen, Qimei
3
Hajli, Nick
3
Harrigan, Paul
3
McLean, Graeme J.
3
Merchant, Altaf
3
Richard, Marie-Odile
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Barhorst, Jennifer Brannon
2
Bartikowski, Boris
2
Bazi, Saleh
2
Behl, Abhishek
2
Belei, Nina
2
Bigné Alcañiz, J. Enrique
2
Cowan, Kirsten
2
Cui, Geng
2
Dessart, Laurence
2
Dwivedi, Yogesh Kumar
2
Flavián Blanco, Carlos
2
Foroudi, Pantea
2
Gorton, Matthew
2
Grohs, Reinhard
2
Hamari, Juho
2
Horváth, Csilla
2
Ibáñez-Sánchez, Sergio
2
Javornik, Ana
2
Kim, Juran
2
Kim, Kyung Hoon
2
Koles, Bernadett
2
Kunz, Werner
2
Lee, Seung Hwan Mark
2
Liu, Ran
2
Loureiro, Sandra Maria Correia
2
Meißner, Martin
2
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Journal of business research : JBR
Journal of retailing and consumer services
157
SpringerLink / Bücher
120
The journal of brand management : an international journal
84
International journal of internet marketing and advertising : IJIMA
75
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
74
Journal of internet commerce
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
The journal of product & brand management
65
Technological forecasting & social change : an international journal
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
60
Electronic commerce research
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Tourism management : research, policies, practice
58
International journal of electronic marketing and retailing : IJEMR
50
Springer eBook Collection
49
Journal of management information systems : JMIS
47
Business horizons
44
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
44
Information systems research : ISR
43
Psychology & marketing
43
International journal of business information systems : IJBIS
42
Journal of electronic commerce research : JECR
41
International journal of networking and virtual organisations : IJNVO
39
Journal of promotion management : innovations in planning and applied research
39
International journal of electronic business
36
Journal of marketing management : MM
36
International journal of e-business research : an official publication of the Information Resources Management Association
35
Industrial marketing management : the international journal for industrial and high-tech firms
34
International journal of hospitality management
34
Journal of marketing communications
31
Management information systems : mis quarterly
31
Gabler Edition Wissenschaft
30
Journal of travel and tourism marketing
30
Marketing intelligence & planning
30
Premier reference source
30
International journal of production research
29
Telecommunications policy : the international journal of digital economy, data sciences and new media
29
International journal of electronic commerce : IJEC
28
Journal of fashion marketing and management
28
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ECONIS (ZBW)
217
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1
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10
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217
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1
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
2
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
3
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
4
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
5
Virtual influencers and data privacy : introducing the multi-privacy paradox
Liyanaarachchi, Gajendra
;
Mifsud, Matthieu
;
Viglia, …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014550351
Saved in:
6
Mapping the prestige and social value of occupations in the digital economy
Newlands, Gemma
;
Lutz, Christoph
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014556455
Saved in:
7
Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Saved in:
8
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
9
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
10
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
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