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~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Deutschland"
~subject:"Multinationales Unternehmen"
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Consumer behaviour
Deutschland
Multinationales Unternehmen
International marketing
104
Internationales Marketing
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38
Brand management
24
Markenführung
24
Marketing management
23
Marketingmanagement
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Laroche, Michel
6
Diamantopoulos, Adamantios
5
Cleveland, Mark
4
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3
Halkias, Georgios
3
Arslanagic-Kalajdzic, Maja
2
Ko, Eunju
2
Teng, Lefa
2
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1
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1
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Costa, Patrício
1
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Das, Manish
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Davvetas, Vasileios
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Debnath, Nirmalya
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Devereux, Luke
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1
Jebarajakirthy, Charles
1
Jolibert, Alain
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Journal of business research : JBR
International marketing review
73
Journal of international marketing
56
Journal of global marketing
32
Europäische Hochschulschriften / 5
30
Journal of international consumer marketing
25
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
19
SpringerLink / Bücher
17
Asia Pacific journal of marketing and logistics
16
International business review : the official journal of the European International Business Academy
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Management international review : mir ; journal of international business
11
The journal of brand management : an international journal
11
Journal of euromarketing
10
Schriftenreihe Hochschulmarketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
International journal of advertising : the quarterly review of marketing communications
8
Internationalisierung von Vertrieb und Handel
8
Journal of the Academy of Marketing Science
8
The journal of product & brand management
8
Gabler Edition Wissenschaft
7
Hamburger Schriften zur Marketingforschung
7
Cross-cultural and critical perspectives on brands
6
Innovatives Markenmanagement
6
International journal of emerging markets
6
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of retailing and consumer services
6
Neue betriebswirtschaftliche Forschung : Nbf
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Berichte aus der Betriebswirtschaft
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European journal of marketing : EJM
5
Harvard business review : HBR
5
IGCC market reports
5
IMADI.net-Projektbericht
5
International journal of business and globalisation : IJBG
5
International journal of export marketing
5
International marketing ; Vol. V
5
Journal of international management
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ECONIS (ZBW)
41
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1
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
Articulatory global branding : generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Journal of business research : JBR
149
(
2022
),
pp. 231-239
Persistent link: https://www.econbiz.de/10013325591
Saved in:
4
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
5
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
6
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
7
Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food
Ibarra-Cantu, Cecilia
;
Cheetham, Fiona
- In:
Journal of business research : JBR
134
(
2021
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012643498
Saved in:
8
Tweets to escape : intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries
Pantano, Eleonora
;
Priporas, Constantinos-Vasilios
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 59-69
Persistent link: https://www.econbiz.de/10012544765
Saved in:
9
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
10
Sensory branding : special issue following the 12th Global Brand Conference, Linnaeus University, Sweden
Roper, Stuart
;
Iglesias, Oriol
;
Rodrigues, Clarinda
- In:
Journal of business research : JBR
96
(
2019
),
pp. 340-342
Persistent link: https://www.econbiz.de/10011981061
Saved in:
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