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~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Netzwerkökonomik"
~subject:"Social Web"
~subject:"Spieltheorie"
~subject:"Virtuelle Realität"
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Search: subject_exact:"PC-game"
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Consumer behaviour
Netzwerkökonomik
Social Web
Spieltheorie
Virtuelle Realität
Computerspiel
27
Video game
27
Konsumentenverhalten
10
Social web
8
Game theory
5
Brand image
4
Gamification
4
Markenimage
4
Mobile Anwendung
4
Mobile application
4
USA
4
United States
4
Virtual reality
4
Advertising effects
3
Betriebliche Wertschöpfung
3
Brand management
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Markenführung
3
New product development
3
Produktentwicklung
3
Value creation
3
Video games
3
Werbewirkung
3
1995-2010
2
Arbeitsgruppe
2
Brand
2
Brand memory
2
Creativity
2
Emotion
2
Engagement
2
Experiment
2
Gambling
2
Gender
2
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17
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Dwivedi, Yogesh Kumar
2
Ghosh, Tathagata
2
Sreejesh, S.
2
Abrate, Graziano
1
Badrinarayanan, Vishag A.
1
Baima, Gabriele
1
Berlo, Zeph M. C. van
1
Cabras, Ignazio
1
Chen, Huan
1
Cheng, Zhang
1
Choi, Jeonghye
1
Cowling, Peter
1
Devlin, Sam
1
Fernandes, Kiran
1
Goumagias, Nikolaos
1
Harviainen, J. Tuomas
1
Hsu, Chiu-Ping
1
Hyypiä, Mirva
1
Iacobucci, Dawn
1
Kim, Kyung Hoon
1
Kim, Sang Hoon
1
Kim, Sang Jin
1
Kim, Sang-hoon
1
Kudenko, Daniel
1
Laan, L. Nynke van der
1
Lee, Youseok
1
Lehtonen, Miikka J.
1
Li, Feng
1
Li, Han
1
Luo, Lei
1
Luo, Xin
1
Martin, Kinnon M.
1
Matz, Robbie
1
Menozzi, Anna
1
Mulcahy, Rory
1
Nucciarelli, Alberto
1
Parjanen, Satu
1
Park, Hyun Jung
1
Pera, Rebecca
1
Qian, Tyreal Yizhou
1
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Journal of business research : JBR
Technological forecasting & social change : an international journal
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Young consumers : insight and ideas for responsible marketers
11
Journal of retailing and consumer services
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of consumer behaviour : an international research review
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Psychology & marketing
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Information systems research : ISR
7
Journal of marketing communications
7
International journal of e-business research : an official publication of the Information Resources Management Association
6
Journal of management information systems : JMIS
6
Neo-simulation and gaming toward active learning
6
Discussion papers / CEPR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of sports marketing & sponsorship
5
Journal of marketing
5
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
4
Electronic commerce research
4
Electronic commerce research and applications
4
Electronic markets : the international journal on networked business
4
European Sport management quarterly : ESMQ
4
Glücksspielforschung
4
International journal of electronic commerce : IJEC
4
International journal of networking and virtual organisations : IJNVO
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Management information systems : mis quarterly
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Research
4
The journal of product & brand management
4
Virtual worlds and e-commerce : technologies and applications for building customer relationships
4
Asia Pacific journal of marketing and logistics
3
CESifo working papers
3
Critical explorations
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
European research studies
3
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ECONIS (ZBW)
17
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17
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1
Games-as-a-Disservice : emergent value co-destruction in platform business models
Lehtonen, Miikka J.
;
Vesa, Mikko
;
Harviainen, J. Tuomas
- In:
Journal of business research : JBR
141
(
2022
),
pp. 564-574
Persistent link: https://www.econbiz.de/10013167997
Saved in:
2
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
3
Envy or conformity? : an empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games
Wang, Le
;
Luo, Xin
;
Li, Han
- In:
Journal of business research : JBR
147
(
2022
),
pp. 308-324
Persistent link: https://www.econbiz.de/10013271503
Saved in:
4
Gamification for value creation and viewer engagement in gamified livestreaming services : the moderating role of gender in esports
Qian, Tyreal Yizhou
;
Matz, Robbie
;
Luo, Lei
;
Xu, Chenglong
- In:
Journal of business research : JBR
145
(
2022
),
pp. 482-494
Persistent link: https://www.econbiz.de/10013197922
Saved in:
5
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
6
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
7
When cocreation turns into codestruction
Pera, Rebecca
;
Menozzi, Anna
;
Abrate, Graziano
;
Baima, …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 222-232
Persistent link: https://www.econbiz.de/10012494507
Saved in:
8
Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory
;
Russell-Bennett, Rebekah
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
106
(
2020
),
pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
Saved in:
9
Innotin game supporting collective creativity in innovation activities
Parjanen, Satu
;
Hyypiä, Mirva
- In:
Journal of business research : JBR
96
(
2019
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011980628
Saved in:
10
The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Choi, Jeonghye
- In:
Journal of business research : JBR
99
(
2019
),
pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
Saved in:
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