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~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Public relations"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Public relations
Viral marketing
Web 2.0 technologies
10
Web 2.0-Technologien
10
Social Web
7
Social web
7
Internet marketing
3
Online-Marketing
3
Social media
3
Advertising effects
2
Knowledge management
2
Werbewirkung
2
Wissensmanagement
2
Öffentlichkeitsarbeit
2
Acceptance
1
Advertising
1
Advertising intent
1
Apathetic motivation
1
Arbeitsgruppe
1
Betriebliche Wertschöpfung
1
Bewertung
1
Blogging
1
Capabilities
1
Capability approach
1
Capability-Ansatz
1
Collaboration
1
Communication
1
Communicator expertise
1
Communities of practice
1
Comparison
1
Corporate blogs
1
Creative performance
1
Creativity
1
Discussion groups
1
Employee job-role blogging
1
Enterprise social network
1
Evaluation
1
Extrinsic motivation
1
Facebook customer marketing
1
Fuzzy sets
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Fuzzy-Set-Theorie
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Aufsatz in Zeitschrift
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English
3
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Buzeta, Cristian
1
Fernández-Cardador, Pedro
1
Hernández-García, Ángel
1
Hu, Nan
1
Iglesias-Pradas, Santiago
1
Liu, Ling
1
Tripathy, Arindam
1
Uribe, Rodrigo
1
Velásquez, Milenka
1
Yao, Lee J.
1
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Journal of business research : JBR
International journal of information technology and management : IJITM
8
Journal of marketing management : MM
5
Corporate communications : an international journal
4
Information systems research : ISR
4
Journal of fashion marketing and management
4
Journal of communication management : an international journal
3
Journal of electronic commerce research : JECR
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Journal of travel and tourism marketing
3
Psychology & marketing
3
Corporate reputation review : an international journal
2
Global business review
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of internet marketing and advertising : IJIMA
2
International journal of wine business research : IJWBR
2
Journal of advertising research
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of management information systems : JMIS
2
Journal of marketing analytics : JMA
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Management information systems : mis quarterly
2
Management research review
2
Marketing intelligence & planning
2
Paradigm : the journal of Institute of Management Technology
2
Tourism management perspectives : TMP
2
Accounting, auditing & accountability journal
1
Arts and the market
1
Business horizons
1
Computational & mathematical organization theory
1
Die Betriebswirtschaft : DBW
1
Economics : digitale Ökonomie und struktureller Wandel
1
Electronic commerce research and applications
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
EuroMed journal of business
1
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ECONIS (ZBW)
3
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1
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Saved in:
2
Causal recipes for acceptance and refusal of corporate blogs
Hernández-García, Ángel
;
Iglesias-Pradas, Santiago
; …
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1492-1497
Persistent link: https://www.econbiz.de/10011447378
Saved in:
3
Value relevance of blog visibility
Hu, Nan
;
Liu, Ling
;
Tripathy, Arindam
;
Yao, Lee J.
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1361-1368
Persistent link: https://www.econbiz.de/10009382459
Saved in:
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