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~isPartOf:"Journal of business research : JBR"
~subject:"Customer integration"
~subject:"Electronic Commerce"
~subject:"Markenführung"
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Customer integration
Electronic Commerce
Markenführung
Social Web
452
Social web
452
Consumer behaviour
331
Konsumentenverhalten
331
Internet marketing
211
Online-Marketing
211
Welt
204
World
204
Brand management
128
Social media
122
Relationship marketing
106
Beziehungsmarketing
105
Viral marketing
95
Virales Marketing
95
Innovation
92
Brand image
84
Markenimage
84
Online retailing
73
Online-Handel
73
Innovation management
60
Multinationales Unternehmen
60
Transnational corporation
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Innovationsmanagement
59
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56
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Globalisierung
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Globalization
54
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Developing countries
52
E-commerce
52
Entwicklungsländer
52
Internet
51
Kundenintegration
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45
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43
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Filieri, Raffaele
5
Veloutsou, Cleopatra
5
Ko, Eunju
4
Black, Iain
3
Chen, Qimei
3
Hajli, Nick
3
Harrigan, Paul
3
Merchant, Altaf
3
Richard, Marie-Odile
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Bartikowski, Boris
2
Bazi, Saleh
2
Belei, Nina
2
Cowan, Kirsten
2
Cui, Geng
2
Dessart, Laurence
2
Dwivedi, Yogesh Kumar
2
Foroudi, Pantea
2
Gorton, Matthew
2
Grohs, Reinhard
2
Horváth, Csilla
2
Kim, Juran
2
Kim, Kyung Hoon
2
Kunz, Werner
2
Liu, Ran
2
McLean, Graeme J.
2
Melewar, T. C.
2
Milne, George R.
2
Okazaki, Shintaro
2
Pantano, Eleonora
2
Peng, Ling
2
Plangger, Kirk
2
Rana, Nripendra P.
2
Reijmersdal, Eva A. van
2
Reisinger, Heribert
2
Rita, Paulo
2
Rose, Gregory
2
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Journal of business research : JBR
Journal of retailing and consumer services
134
SpringerLink / Bücher
115
The journal of brand management : an international journal
81
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
74
International journal of internet marketing and advertising : IJIMA
72
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
Journal of internet commerce
66
The journal of product & brand management
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Technological forecasting & social change : an international journal
59
Electronic commerce research
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
57
International journal of electronic marketing and retailing : IJEMR
48
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
44
Industrial marketing management : the international journal for industrial and high-tech firms
43
Journal of management information systems : JMIS
42
International journal of business information systems : IJBIS
41
Information systems research : ISR
39
Tourism management : research, policies, practice
38
Journal of electronic commerce research : JECR
37
Journal of promotion management : innovations in planning and applied research
36
Springer eBook Collection
36
International journal of e-business research : an official publication of the Information Resources Management Association
35
International journal of electronic business
35
Business horizons
34
Journal of marketing communications
33
Journal of marketing management : MM
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Journal of strategic marketing
31
International journal of hospitality management
30
Journal of travel and tourism marketing
30
International journal of electronic commerce : IJEC
29
Telecommunications policy : the international journal of digital economy, data sciences and new media
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Springer eBook Collection / Business and Economics
28
Electronic markets : EM ; the international journal of electronic commerce and business media
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of marketing
27
Marketing intelligence & planning
27
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ECONIS (ZBW)
200
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1
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10
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200
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Mapping the prestige and social value of occupations in the digital economy
Newlands, Gemma
;
Lutz, Christoph
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014556455
Saved in:
3
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
4
Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Saved in:
5
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
6
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
7
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
8
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
9
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
10
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
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