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~isPartOf:"Journal of business research : JBR"
~subject:"Customer integration"
~subject:"Electronic Commerce"
~subject:"Relationship marketing"
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Customer integration
Electronic Commerce
Relationship marketing
Social Web
431
Social web
431
Consumer behaviour
308
Konsumentenverhalten
308
Internet marketing
207
Online-Marketing
207
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197
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Veloutsou, Cleopatra
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Journal of business research : JBR
Journal of retailing and consumer services
141
SpringerLink / Bücher
104
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
74
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
72
Electronic commerce research
63
Journal of internet commerce
63
Technological forecasting & social change : an international journal
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
International journal of internet marketing and advertising : IJIMA
58
International journal of electronic marketing and retailing : IJEMR
52
International journal of business information systems : IJBIS
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
45
International journal of e-business research : an official publication of the Information Resources Management Association
41
Journal of management information systems : JMIS
41
Journal of electronic commerce research : JECR
40
Information systems research : ISR
39
The journal of product & brand management
37
International journal of electronic business
36
International journal of hospitality management
36
Journal of travel and tourism marketing
36
Tourism management : research, policies, practice
36
Business horizons
34
International journal of electronic commerce : IJEC
33
Journal of strategic marketing
31
Springer eBook Collection
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Marketing intelligence & planning
29
Electronic markets : EM ; the international journal of electronic commerce and business media
28
Gabler Edition Wissenschaft
28
International journal of technology marketing : IJTMkt
28
Telecommunications policy : the international journal of digital economy, data sciences and new media
27
The journal of brand management : an international journal
27
The journal of services marketing
27
Journal of hospitality marketing & management
26
Premier reference source
26
Springer eBook Collection / Business and Economics
26
Asia Pacific journal of marketing and logistics
25
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ECONIS (ZBW)
156
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1
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10
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156
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
3
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
4
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
5
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
6
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
7
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
8
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
9
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
10
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
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