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~isPartOf:"Journal of business research : JBR"
~subject:"Customer integration"
~subject:"Internet marketing"
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Search: subject_exact:"Virtuelle Community"
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Subject
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Customer integration
Internet marketing
Social Web
452
Social web
452
Consumer behaviour
215
Konsumentenverhalten
215
Online-Marketing
187
Social media
122
Brand management
102
Markenführung
102
Beziehungsmarketing
92
Relationship marketing
92
Viral marketing
92
Virales Marketing
92
Brand image
61
Markenimage
61
Social network
55
Soziales Netzwerk
55
Kundenintegration
47
Online retailing
44
Online-Handel
44
Brand
33
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29
Electronic Commerce
29
Markenartikel
28
Social relations
25
Soziale Beziehungen
25
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24
Digitale Plattform
24
Digitalisierung
24
Digitization
24
Advertising effects
23
Werbewirkung
23
Betriebliche Wertschöpfung
22
Value creation
22
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21
Luxury goods
21
Luxusgüter
21
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Filieri, Raffaele
8
Ko, Eunju
5
Harrigan, Paul
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Bigné Alcañiz, J. Enrique
3
Hajli, Nick
3
Kim, Juran
3
Richard, Marie-Odile
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Seo, Yuri
3
Veloutsou, Cleopatra
3
Yoon, Sukki
3
Augusto, Mário Gomes
2
Azer, Jaylan
2
Bazi, Saleh
2
Black, Iain
2
Brodie, Roderick J.
2
Chen, Jie
2
Choi, Jeonghye
2
Cui, Geng
2
Dessart, Laurence
2
Dwivedi, Yogesh Kumar
2
Foroudi, Pantea
2
Gorton, Matthew
2
Kim, Hye-yŏng
2
Kim, Jikyung
2
Kim, Kyung Hoon
2
Kozinets, Robert V.
2
Krishen, Anjala S.
2
Lee, Eun-Ju
2
Lin, Zhibin
2
Liu, Ran
2
Mariani, Marcello M.
2
Milne, George R.
2
Okazaki, Shintaro
2
Pantano, Eleonora
2
Peng, Ling
2
Plangger, Kirk
2
Rana, Nripendra P.
2
Ranaweera, Chatura
2
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Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
108
Journal of retailing and consumer services
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
Technological forecasting & social change : an international journal
66
International journal of advertising : the review of marketing communications
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of marketing communications
59
Journal of promotion management : innovations in planning and applied research
55
Tourism management : research, policies, practice
49
International journal of hospitality management
48
Information systems research : ISR
47
Business horizons
46
Journal of management information systems : JMIS
46
The journal of product & brand management
45
Cogent business & management
40
Journal of internet commerce
40
International journal of technology marketing : IJTMkt
39
International journal of electronic marketing and retailing : IJEMR
38
Journal of strategic marketing
37
The journal of brand management : an international journal
37
Journal of marketing
33
Marketing intelligence & planning
33
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
SpringerLink / Bücher
31
Electronic commerce research
30
International journal of contemporary hospitality management
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
International journal of business information systems : IJBIS
29
Journal of electronic commerce research : JECR
28
Psychology & marketing
27
Journal of travel and tourism marketing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Springer eBook Collection
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
Journal of marketing management : MM
25
Journal of advertising research
24
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
210
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1
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210
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1
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
4
Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Saved in:
5
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
6
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
7
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
8
Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success
Wen, Xiaohan
;
Kim, Shinhye
;
Bowen, Melanie
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534234
Saved in:
9
Presentation of celebrities' private life through visual social media
Klostermann, Jan
;
Meißner, Martin
;
Max, Alexander
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534248
Saved in:
10
Hi, I'm taking over this account! : leveraging social media takeovers in fostering consumer-brand relationships
Penttinen, Valeria
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014331850
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